Connected Media
Connected Media is a media agency. AccountMoves records 3 account wins, 0 losses and 0 retentions, and 3 current clients including Tonies Planning & Buying, Virgin Active, tonies, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Laura Hamod Barnes (Founder and CEO)
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 11 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Tonies Planning & Buying | media | 11 Nov 2025 | 0.9 | |
| Virgin Active | media | 26 Nov 2025 | 0.9 | |
| tonies | media | 11 Nov 2025 | 0.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.3 per quote (league)
WHY THEY WON Rolston credited Connected Media with a clear grasp of the customer and category, sharp strategic thinking and a close cultural match. Michelle Rolston on Virgin Active · the move · via Campaign Brief, 26 Nov 2025 · paraphrased
AGENCY SAYS Barnes said Connected Media was thrilled to take on Virgin Active. Laura Hamod Barnes on Virgin Active · the move · via Campaign Brief, 26 Nov 2025 · paraphrased
AGENCY SAYS Barnes said Connected Media was excited to take on tonies. Laura Hamod Barnes on tonies · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
WHY THEY WON Best credited Connected Media with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Lauren Best on tonies · the move · via Campaign Brief, 11 Nov 2025 · paraphrased
AGENCY SAYS Barnes said Connected Media was excited to take on Tonies Planning & Buying. Laura Hamod Barnes on Tonies Planning & Buying · the move · via B&T, 11 Nov 2025 · paraphrased
WHY THEY WON Best credited Connected Media with sharp strategic thinking, the quality of its people and the strength of its creative ideas. Lauren Best on Tonies Planning & Buying · the move · via B&T, 11 Nov 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Jan 2026 | Virgin Active Australia SEEN IN CREDITS | media | Mediaweek |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 Nov 2025 | Virgin Active | media | Won | ||
| 11 Nov 2025 | tonies | media | Won | ||
| 11 Nov 2025 | Tonies Planning & Buying | media | Won |