Wins and losses on record

Coverage: reported moves only, from Campaign Brief, Mumbrella, B&T, Mediaweek and LBB. Not every account change is announced, and AdNews is not yet included. Duplicate reports of one appointment are counted once. Partial years (fewer than 100 moves on record): 2016, 2017. Ranked by wins minus losses, then wins. A win is a new appointment or a move from another agency; a loss is being replaced; retentions are counted separately. Estimated billings are rarely reported, so the $ columns are mostly empty. Sort by any column.

All time (includes partial 2016, 2017) Top 50 of 608 agencies

Rk	Agency	Type	W	L	Ret.	W%	Won $m	Net $m
1	Initiative	media	30	7	1	.811
2	Thinkerbell	creative	23	2	0	.920
3	72andSunny	creative	22	1	0	.957
4	Cummins&Partners	creative	22	3	0	.880
5	Atomic 212°	media	21	2	0	.913
6	Howatson+Company	creative	19	0	1	1.000
7	Bohemia	media	19	2	0	.905
8	The Royals	creative	17	1	0	.944
9	iD Collective	PR	16	0	0	1.000
10	Edge		14	0	0	1.000
11	Emotive	creative	14	0	0	1.000
12	Jaywing	digital	14	0	0	1.000
13	Ryvalmedia	media	14	0	0	1.000
14	alt/shift/	social	14	0	0	1.000
15	Zenith	media	14	1	1	.933
16	UM	media	13	0	2	1.000
17	Mindshare	media	15	3	0	.833
18	Carat	media	12	0	0	1.000
19	Match & Wood	media	12	0	1	1.000
20	The Monkeys	creative	12	0	0	1.000
21	Nunn Media	media	11	0	0	1.000
22	We Are Social	social	11	0	0	1.000
23	This is Flow	media	10	0	1	1.000	16.0	16.0
24	303 MullenLowe	creative	10	0	0	1.000
25	BMF	creative	10	0	1	1.000
26	Claxon	media	10	0	0	1.000
27	EssenceMediacom	media	10	0	1	1.000
28	Saatchi & Saatchi	other	10	0	0	1.000
29	We Are Different	PR	10	0	0	1.000
30	OMD	media	12	3	0	.800
31	Hardhat	creative	9	0	0	1.000
32	Hatched	media	9	0	0	1.000
33	Havas Media	media	9	0	0	1.000
34	ICON Agency	PR	9	0	0	1.000
35	Kaimera	media	9	0	0	1.000
36	Magnum & Co		9	0	0	1.000
37	MediaCom		9	0	0	1.000
38	Red Agency		9	0	0	1.000
39	Starcom	media	9	0	0	1.000
40	TBWA\Sydney	creative	9	0	0	1.000
41	The Core Agency	creative	9	0	0	1.000
42	M+C Saatchi		15	7	0	.682
43	Enigma	media	9	1	0	.900
44	whiteGREY	creative	9	1	0	.900
45	AMPR	PR	8	0	0	1.000
46	Adhesive		8	0	0	1.000
47	History Will Be Kind	creative	8	0	0	1.000
48	Mediahub	media	8	0	0	1.000
49	Sling & Stone		8	0	0	1.000
50	Stellar		8	0	0	1.000

2026 Top 50 of 181 agencies

Rk	Agency	Type	W	L	Ret.	W%	Won $m	Net $m
1	Howatson+Company	creative	5	0	0	1.000
2	TAG	digital	5	0	0	1.000
3	BMF	creative	4	0	0	1.000
4	Bastion	creative	4	0	0	1.000
5	alt/shift/	social	4	0	0	1.000
6	Yango	digital	4	1	0	.800
7	2045	creative	3	0	0	1.000
8	Dentsu	media	3	0	0	1.000
9	It's Friday	creative	3	0	0	1.000
10	Ogilvy	PR	3	0	0	1.000
11	Orange Line	digital	3	0	0	1.000
12	Publicis	media	3	0	0	1.000
13	SBCo	PR	3	0	0	1.000
14	TRP	creative	3	0	0	1.000
15	The Thoughtful Agency	digital	3	0	0	1.000
16	Think HQ	creative	3	0	0	1.000
17	Tonic Communications	PR	3	0	0	1.000
18	Zenith	media	3	0	1	1.000
19	This is Flow	media	2	0	1	1.000	16.0	16.0
20	Connecting Plots	creative	2	0	0	1.000	3.6	3.6
21	303	creative	2	0	0	1.000
22	AMPR	PR	2	0	0	1.000
23	Accenture Song	media	2	0	0	1.000
24	Agent99	PR	2	0	0	1.000
25	Atomic 212°	media	2	0	0	1.000
26	Bench Media	media	2	0	0	1.000
27	Compass Studio	PR	2	0	0	1.000
28	Cummins&Partners	creative	2	0	0	1.000
29	DO.	creative	2	0	0	1.000
30	Droga5 ANZ	creative	2	0	0	1.000
31	Emotive	creative	2	0	0	1.000
32	EssenceMediacom	media	2	0	0	1.000
33	Havas Media	media	2	0	0	1.000
34	Havas Red	PR	2	0	0	1.000
35	Hello	creative	2	0	0	1.000
36	Jaywing	digital	2	0	0	1.000
37	KWP+Partners		2	0	0	1.000
38	MCMPR	PR	2	0	0	1.000
39	Media33	media	2	0	0	1.000
40	Melior		2	0	0	1.000
41	Mindshare	media	2	0	0	1.000
42	Orphan	creative	2	0	0	1.000
43	RCJ	media	2	0	0	1.000
44	SPEED	media	2	0	0	1.000
45	Sandbox Media	creative	2	0	0	1.000
46	Superhuman	media	2	0	0	1.000
47	The Digital Picnic	digital	2	0	0	1.000
48	The Royals	creative	2	0	0	1.000
49	Today the Brave	creative	2	0	0	1.000
50	UM	media	2	0	2	1.000

2025 Top 50 of 192 agencies

Rk	Agency	Type	W	L	Ret.	W%
1	iD Collective	PR	7	0	0	1.000
2	72andSunny	creative	5	0	0	1.000
3	Enigma	media	5	0	0	1.000
4	Howatson+Company	creative	5	0	1	1.000
5	Kaimera	media	5	0	0	1.000
6	Born	creative	4	0	0	1.000
7	Hatched	media	4	0	0	1.000
8	303 MullenLowe	creative	3	0	0	1.000
9	Assembled Media	media	3	0	0	1.000
10	Avenue C	media	3	0	0	1.000
11	Connected Media	media	3	0	0	1.000
12	Droga5 ANZ	creative	3	0	0	1.000
13	EssenceMediacom	media	3	0	1	1.000
14	Havas Media	media	3	0	0	1.000
15	Involved Media	media	3	0	0	1.000
16	Jaywing	digital	3	0	0	1.000
17	Manifest	creative	3	0	0	1.000
18	Media Words	media	3	0	0	1.000
19	PHD	media	3	0	0	1.000
20	Ryvalmedia	media	3	0	0	1.000
21	Sunday Gravy	creative	3	0	0	1.000
22	Superhuman	media	3	0	0	1.000
23	TRP	creative	3	0	0	1.000
24	We Are Social	social	3	0	0	1.000
25	Initiative	media	4	2	1	.667
26	OMD	media	3	1	0	.750
27	AMPR	PR	2	0	0	1.000
28	AW	creative	2	0	0	1.000
29	Agent99	PR	2	0	0	1.000
30	Akcelo	creative	2	0	0	1.000
31	Amplify	creative	2	0	0	1.000
32	BMF	creative	2	0	1	1.000
33	Bureau of Everything	creative	2	0	0	1.000
34	Circul8	creative	2	0	0	1.000
35	Claxon	media	2	0	0	1.000
36	Clemenger		2	0	0	1.000
37	Clemenger BBDO	creative	2	0	0	1.000
38	Emotive	creative	2	0	0	1.000
39	Havas Red	PR	2	0	0	1.000
40	Hook Creative Studio	creative	2	0	0	1.000
41	INVNT	experiential	2	0	0	1.000
42	Jack Taylor	PR	2	0	0	1.000
43	Labelium Group		2	0	0	1.000
44	Media33	media	2	0	0	1.000
45	Nibble Edge	digital	2	0	0	1.000
46	Nunn Media	media	2	0	0	1.000
47	Ogilvy PR	PR	2	0	0	1.000
48	Omnicom	media	2	0	0	1.000
49	Orange Line	digital	2	0	0	1.000
50	Papaya		2	0	0	1.000

2024 Top 50 of 157 agencies

Rk	Agency	Type	W	L	W%
1	Claxon	media	7	0	1.000
2	Atomic 212°	media	6	0	1.000
3	We Are Social	social	5	0	1.000
4	UM	media	4	0	1.000
5	Special	creative	4	1	.800
6	Akcelo	creative	3	0	1.000
7	EssenceMediacom	media	3	0	1.000
8	Match & Wood	media	3	0	1.000
9	Mindshare	media	3	0	1.000
10	Orchard	digital	3	0	1.000
11	REBORN	creative	3	0	1.000
12	Ryvalmedia	media	3	0	1.000
13	iD Collective	PR	3	0	1.000
14	10 Feet Tall	creative	2	0	1.000
15	2045	creative	2	0	1.000
16	72andSunny	creative	2	0	1.000
17	Aperitif Agency	digital	2	0	1.000
18	Apparent	creative	2	0	1.000
19	Avenue C	media	2	0	1.000
20	Bench Media	media	2	0	1.000
21	Bohemia	media	2	0	1.000
22	CHEP Network	creative	2	0	1.000
23	Carat	media	2	0	1.000
24	Example	PR	2	0	1.000
25	Five by Five Global	creative	2	0	1.000
26	Kaimera	media	2	0	1.000
27	Keep Left	PR	2	0	1.000
28	M+C Saatchi Group	creative	2	0	1.000
29	Magic	media	2	0	1.000
30	Maven PR	PR	2	0	1.000
31	Media Republic	media	2	0	1.000
32	Media33	media	2	0	1.000
33	Not Another	creative	2	0	1.000
34	One Green Bean	PR	2	0	1.000
35	Paper + Spark	PR	2	0	1.000
36	Poem	PR	2	0	1.000
37	SIXGUN	digital	2	0	1.000
38	Saatchi & Saatchi	other	2	0	1.000
39	Sod	digital	2	0	1.000
40	Sunday Gravy	creative	2	0	1.000
41	TBWA\Melbourne	creative	2	0	1.000
42	The General Store	creative	2	0	1.000
43	The Pistol	media	2	0	1.000
44	The Royals	creative	2	0	1.000
45	Thinkerbell	creative	2	0	1.000
46	jnr.	creative	2	0	1.000
47	kwpx	creative	2	0	1.000
48	303 MullenLowe	creative	1	0	1.000
49	303 MullenLowe Perth	creative	1	0	1.000
50	ADMATIC		1	0	1.000