JOY
JOY is a media agency. AccountMoves records 3 account wins, 0 losses and 0 retentions, and 3 current clients including Brooks Running, LJ Hooker, Picklebet, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Libby Young (Creative Director), Amar Narula (Head of Production), Joel Wilson (Account Director), Marissa Williamson (Media Account Director), Jordan Sisson (Social Account Director), Oscar Birken (Operations Director), Elizabeth Zammit (Media Business Director), Christine Lyall (Creative Group Account Director), Matt Keegan (Partner) · 16 people recorded in total
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 124 |
| 2022 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 20 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Brooks Running | unspecified | 18 Aug 2022 | 4.2 | |
| LJ Hooker | unspecified | 26 July 2022 | 4.2 | |
| Picklebet | media | 28 July 2025 | 1.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.3 per quote (league)
AGENCY SAYS Keegan said JOY was excited to take on Picklebet. Matt Keegan on Picklebet · the move · via Mediaweek, 28 July 2025 · paraphrased
AGENCY SAYS Thackway said JOY was excited to take on Brooks Running. Amelia Thackway on Brooks Running · the move · via Campaign Brief, 18 Aug 2022 · paraphrased
WHY THEY WON O’Callaghan pointed to the quality of its people, sharp strategic thinking and strong chemistry with the client team as the reasons for choosing JOY. Matthew O’Callaghan on Brooks Running · the move · via Campaign Brief, 18 Aug 2022 · paraphrased
AGENCY SAYS Wynne said JOY was excited to take on LJ Hooker. Andrew Wynne on LJ Hooker · the move · via Campaign Brief, 26 July 2022 · paraphrased
WHY THEY WON Boulton said JOY stood out for the quality of its people, sharp strategic thinking and a clear grasp of the customer and category. James Boulton on LJ Hooker · the move · via Campaign Brief, 26 July 2022 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 18 Oct 2024 | MG Motor Australia SEEN IN CREDITS | media | Campaign Brief | |
| 12 June 2024 | ATHENA SEEN IN CREDITS | creative | Mediaweek | |
| 10 Mar 2024 | Foxtel Group SEEN IN CREDITS | creative | Campaign Brief | |
| 5 Nov 2024 | Hubbl SEEN IN CREDITS | creative | B&T | |
| 22 Feb 2024 | Musashi SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 28 July 2025 | Picklebet | media | Won | ||
| 18 Aug 2022 | Brooks Running | Won | |||
| 26 July 2022 | LJ Hooker | Won |