The Pistol
The Pistol is a media agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including Brandbank Group, JURA, Liquor Legends, NannyGranny, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Jaime Nosworthy (CEO), Jamie Nosworthy (CEO), Emilia Chambers (Head of Strategy), Emelia Chambers (Head of Strategy), Tom Crimmins (Creative Director), Bronte Howard (Account Director), David Franjic (Director of Photography) · 10 people recorded in total
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 60 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 43 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 35 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Brandbank Group | media | 4 July 2024 | 2.3 | |
| JURA | media | 30 Mar 2025 | 1.5 | |
| Liquor Legends | media | 16 July 2025 | 1.3 | |
| NannyGranny | unspecified | 29 July 2024 | 2.2 | |
| Riparide | social | 14 Feb 2023 | 3.7 | |
| Vitasoy | digital | 29 Mar 2023 | 3.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.2 per quote (league)
AGENCY SAYS Nosworthy said The Pistol was pleased to take on Liquor Legends. Jaime Nosworthy on Liquor Legends · the move · via Campaign Brief, 16 July 2025 · paraphrased
WHY THEY WON Liakatos pointed to sharp strategic thinking, a clear grasp of the customer and category and a record of commercial results as the reasons for choosing The Pistol. George Liakatos on JURA · the move · via B&T, 31 Mar 2025 · paraphrased
AGENCY SAYS Nosworthy said The Pistol was pleased to take on JURA. Jamie Nosworthy on JURA · the move · via B&T, 31 Mar 2025 · paraphrased
AGENCY SAYS Nosworthy said The Pistol was excited to take on NannyGranny, and flagged big plans for the next phase. Jaime Nosworthy on NannyGranny · the move · via Mediaweek, 29 July 2024 · paraphrased
WHY THEY WON Motta-Reeves pointed to a collaborative way of working, its data and technology capability and sharp strategic thinking as the reasons for choosing The Pistol. Natalie Motta-Reeves on Brandbank Group · the move · via Mediaweek, 4 July 2024 · paraphrased
AGENCY SAYS Nosworthy said The Pistol was excited to take on Brandbank Group. Jaime Nosworthy on Brandbank Group · the move · via Mediaweek, 4 July 2024 · paraphrased
WHY THEY WON Bartram said The Pistol stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Nick Bartram on Vitasoy · the move · via Mediaweek, 30 Mar 2023 · paraphrased
WHY THEY WON Law credited The Pistol with a record of commercial results, the quality of its people and a collaborative way of working. Marlon Law on Riparide · the move · via Mediaweek, 14 Feb 2023 · paraphrased
AGENCY SAYS Nosworthy said The Pistol was excited to take on Riparide. Jaime Nosworthy on Riparide · the move · via Mediaweek, 14 Feb 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 5 Aug 2025 | Purebaby SEEN IN CREDITS | creative | Mediaweek |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 16 July 2025 | Liquor Legends | media | Won | ||
| 30 Mar 2025 | JURA | media | Won | ||
| 29 July 2024 | NannyGranny | Won | |||
| 4 July 2024 | Brandbank Group | media | Won | ||
| 29 Mar 2023 | Vitasoy | digital | Won | ||
| 14 Feb 2023 | Riparide | social | Won |