The Thoughtful Agency
The Thoughtful Agency is a digital agency. AccountMoves records 3 account wins, 0 losses and 0 retentions, and 3 current clients including Big Red Group, Rodd & Gun, Rodd & Gunn, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: Prav De Silva (CEO and Chief Growth Officer), Chris Perkins (Affiliate & Partnerships Director)
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rank16
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 16 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Big Red Group | digital | 11 Aug 2026 | 0.2 | |
| Rodd & Gun | digital | 9 Apr 2026 | 0.5 | |
| Rodd & Gunn | digital | 9 Apr 2026 | 0.5 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)
WHY THEY WON Boris pointed to the quality of its people, a record of commercial results and a collaborative way of working as the reasons for choosing The Thoughtful Agency. John Boris on Big Red Group · the move · via Campaign Brief, 11 Aug 2026 · paraphrased
AGENCY SAYS Perkins said The Thoughtful Agency was excited to take on Big Red Group. Chris Perkins on Big Red Group · the move · via Campaign Brief, 11 Aug 2026 · paraphrased
AGENCY SAYS Silva said The Thoughtful Agency was excited to take on Rodd & Gunn, and flagged big plans for the next phase. Prav De Silva on Rodd & Gunn · the move · via Campaign Brief, 9 Apr 2026 · paraphrased
WHY THEY WON Beagley credited The Thoughtful Agency with the quality of its people, a record of commercial results and a collaborative way of working. Mike Beagley on Rodd & Gunn · the move · via Campaign Brief, 9 Apr 2026 · paraphrased
AGENCY SAYS Silva said The Thoughtful Agency was excited to take on Rodd & Gun, and flagged big plans for the next phase. Prav De Silva on Rodd & Gun · the move · via B&T, 9 Apr 2026 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 11 Aug 2026 | Big Red Group | digital | Won | ||
| 9 Apr 2026 | Rodd & Gunn | digital | Won | ||
| 9 Apr 2026 | Rodd & Gun | digital | Won |