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Brands › 1st Energy

1st Energy

As at 16 Oct 2026, AccountMoves records 1 current agency for 1st Energy: Habitat M (media, since 21 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 21 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Ionie Treacy (Head of Sales and Marketing, since 21 Sept 2026) · Total appointments: 1

Roster: Habitat M (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 21 Sept 2026 · Marketing lead since: 21 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Habitat M Habitat MConfirmed appointment
media, 21 Sept 2026 to now · 1 mth
Sources: Campaign Brief · B&T
Habitat MConfirmed · 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaHabitat MCurrent21 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for 1st Energy since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Sept 202621 Sept 2026appointmentmediaHabitat Mconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Ionie TreacyHead of Sales and Marketing21 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Brownbill said Habitat M was delighted to take on 1st Energy.
delightedexcitedmeaningful
Sam Brownbill · the move · via Campaign Brief, 21 Sept 2026 · paraphrased
WHY THEY WON Treacy credited Habitat M with a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnership
Ionie Treacy · the move · via Campaign Brief, 21 Sept 2026 · paraphrased