American Red Cross
As at 16 Oct 2026, AccountMoves records no current agency appointments for American Red Cross. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 23 Apr 2021 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for American Red Cross since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on American Red Cross campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BBDO New York Seen in credits | creative | 23 Apr 2021 | 23 Apr 2021 | 1 | campaign via B&T |
| Rock Paper Scissors East Seen in credits | post-production | 23 Apr 2021 | 23 Apr 2021 | 1 | campaign via B&T |
| Primary Seen in credits | post-production | 23 Apr 2021 | 23 Apr 2021 | 1 | campaign via B&T |
| Human Seen in credits | audio | 23 Apr 2021 | 23 Apr 2021 | 1 | campaign via B&T |
Also credited People named once in American Red Cross campaign credits
Rosemary McGillan (Chief marketing and communications officer, American Red Cross, B&T) · Selma Bouhl (VP, marketing strategy and creative services, American Red Cross, B&T) · Megan Weiler (Senior director, social engagement, American Red Cross, B&T) · Donna Messersmith (Director, brand marketing and advertising, American Red Cross, B&T) · Chris Andrews (Director, brand marketing, American Red Cross, B&T) · David Lubars (Global chief creative officer, BBDO New York, B&T) · Roberto Danino (SVP, creative director, BBDO New York, B&T) · Anne Lac (SVP, creative director, BBDO New York, B&T) · Gary Du Toit (SVP, creative director, BBDO New York, B&T) · Lance Vining (SVP, creative director, BBDO New York, B&T) · Alex Gianni (SVP, group executive producer, BBDO New York, B&T) · Jason Guzman (Associate producer, BBDO New York, B&T) · Julia Millison (Music producer, BBDO New York, B&T) · Kathleen Bannon (Business affairs manager, BBDO New York, B&T) · Sam Henderson (Account manager, BBDO New York, B&T) · Alexandra Britt (Senior strategic planner, BBDO New York, B&T) · Noam Murro (Director, Biscuit Filmworks, B&T) · Shawn Lacy (Partner/managing director, Biscuit Filmworks, B&T) · Andrew Travelstead (Executive producer, Biscuit Filmworks, B&T) · Emily Skinner (Producer, Biscuit Filmworks, B&T) · Sean Moody (Head of production, Biscuit Filmworks, B&T) · Eric Schmidt (Director of photography, Biscuit Filmworks, B&T) · Brock Houghton (Production designer, Biscuit Filmworks, B&T) · Eve Kornblum (Managing director, Rock Paper Scissors East, B&T) · Lisa Barnable (Producer, Rock Paper Scissors East, B&T) · Paul Hardcastle (Editor, Rock Paper Scissors East, B&T) · Tom Mika (Assistant editor, Rock Paper Scissors East, B&T) · Barbara Kontarovich (Flame producer, Rock Paper Scissors East, B&T) · Daniel DeVue (Colourist, Primary, B&T) · Thatcher Peterson (Executive producer, Primary, B&T) · Jenny Bright (Producer, Primary, B&T) · Andi Lewis (Producer, Primary, B&T) · Sasha Awn (Executive producer, Primary, B&T) · Jackie James (Executive producer, Primary, B&T) · Gloria Pitagorsky (Managing director, Primary, B&T) · John Christopher Barnes (Composer, Human, B&T) · Morgan Visconti (Creative lead, Human, B&T) · James Dean Wells (Executive producer, Human, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rosemary McGillan | Chief Marketing and Communications Officer | 23 Apr 2021 | 23 Apr 2021 |
| Selma Bouhl | VP, Marketing Strategy and Creative Services | 23 Apr 2021 | 23 Apr 2021 |
| Donna Messersmith | Director, Brand Marketing and Advertising | 23 Apr 2021 | 23 Apr 2021 |
| Chris Andrews | Director, Brand Marketing | 23 Apr 2021 | 16 Apr 2024 |
Stated reasons and comments Paraphrased, with source links
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