16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › APIA

APIA

As at 16 Oct 2026, AccountMoves records no current agency appointments for APIA. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
DDB Melbourne DDB MelbourneSeen in credits only
creative, credited 13 Apr 2017 · 1 campaign
Latest: campaign via Mumbrella
DDB Sydney DDB SydneySeen in credits only
creative, credited 22 Jan 2018 · 1 campaign
Latest: campaign via LBB
Vacant on record
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for APIA since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on APIA campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Rabbit Seen in creditsproduction7 May 20198 May 20192Get Set. Go via B&T
Sonar Seen in creditsaudio7 May 20197 May 20191Get Set. Go via B&T
DDB Sydney Seen in creditscreative22 Jan 201822 Jan 20181campaign via LBB
The Producers Seen in creditsproduction22 Jan 201822 Jan 20181campaign via LBB
Manimal Seen in creditspost-production22 Jan 201822 Jan 20181campaign via LBB
DDB Melbourne Seen in creditscreative13 Apr 201713 Apr 20171campaign via Mumbrella

Also credited People named once in APIA campaign credits

Mim Haysom (Executive General Manager, Brand & Marketing / CMO, Apia, B&T) · Mark Behr (Executive Manager, Marketing Insurance, Apia, B&T) · Jo-Anne Tierney (Marketing Manager, Apia, B&T) · Amanda Wardle (Go to Market Lead, Apia, B&T) · Farwah Ahmed (Marketing Specialist, Apia, B&T) · Jason Williams (National Executive Creative Director, Leo Burnett, B&T) · Grant McAloon (Executive Creative Director, Leo Burnett, B&T) · Marijke Spain (Creative team, Leo Burnett, B&T) · Eric Franken (Creative team, Leo Burnett, B&T) · Bethany Ryan (Senior Business Director, B&T) · Angela Pavlak (Project Manager, B&T) · Ilona Janashvili (Director of Integrated Strategy, B&T) · Justine Dooner (Producer, B&T) · Ant McPhail (Director, Adam Wills Editing, B&T) · Jono Ma (Sonar Music Composers, Adam Wills Editing, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Mim HaysomExecutive General Manager, Brand & Marketing / CMO7 May 201910 May 2019
Mark BehrExecutive Manager, Marketing Insurance7 May 201910 May 2019
Jo-Anne TierneyMarketing Manager7 May 201917 June 2019
Farwah AhmedMarketing Specialist7 May 20198 May 2019

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.