EXTRA® Gum
As at 16 Oct 2026, AccountMoves records no current agency appointments for EXTRA® Gum. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 16 Aug 2018 · 1 campaign
Latest: digital stage via Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for EXTRA® Gum since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on EXTRA® Gum campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Clemenger BBDO Sydney Seen in credits | creative | 16 Aug 2018 | 16 Aug 2018 | 1 | digital stage via Mediaweek |
| Milkmoney Seen in credits | production | 16 Aug 2018 | 16 Aug 2018 | 1 | digital stage via Mediaweek |
Also credited People named once in EXTRA® Gum campaign credits
Alison Levins (Wrigley Marketing Director, EXTRA® Gum, Mediaweek) · Alexandra Hume (Freshening Marketing Manager, EXTRA® Gum, Mediaweek) · Ben Coulson (Chief Creative Officer, Clemenger BBDO Sydney, Mediaweek) · Paul Nagy (Chief Creative Officer, Clemenger BBDO Sydney, Mediaweek) · Brendan Willenberg (Creative Director, Clemenger BBDO Sydney, Mediaweek) · Willy Maitland (Creative team, Clemenger BBDO Sydney, Mediaweek) · Zander Williment (Creative team, Clemenger BBDO Sydney, Mediaweek) · Daniel Mortensen (Head of Craft, Clemenger BBDO Sydney, Mediaweek) · Claire Bisset (Lead digital producer, Clemenger BBDO Sydney, Mediaweek) · Madeleine Marsh (Head of Account Management, Clemenger BBDO Sydney, Mediaweek) · Hanne Haugen (Senior Account Director, Clemenger BBDO Sydney, Mediaweek) · Emily Taylor-Delplanque (Senior Account Director, Clemenger BBDO Sydney, Mediaweek) · Katie Scrutton (Senior Account Manager, Clemenger BBDO Sydney, Mediaweek) · Ethan McLean (Director, Milkmoney, Mediaweek) · Emma Whitehouse (Producer, Milkmoney, Mediaweek) · Don Buppapirak (DOP, Milkmoney, Mediaweek)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Alison Levins | Wrigley Marketing Director | 16 Aug 2018 | 16 Aug 2018 |
| Alexandra Hume | Freshening Marketing Manager | 16 Aug 2018 | 16 Aug 2018 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
