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Brands › Jaguar Land Rover

Jaguar Land Rover

As at 16 Oct 2026, AccountMoves records 2 current agencies for Jaguar Land Rover: Dentsu X (media, since 19 Apr 2018), MAXMEDIALAB (PR, since 18 June 2026). Agency changes reported since 2016: 0. Last reported move: 18 June 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 4

Roster: Dentsu X (media), MAXMEDIALAB (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on record2.8median years · 2 ended relationships · 2 current

Last review on record: 18 June 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Spark44 Spark44Seen in credits only
creative, credited 13 June 2018 · 1 campaign
Latest: campaign via B&T
Vacant on record
media
Dentsu X Dentsu XConfirmed appointment
media, 19 Apr 2018 to now · 8 yr 6 mth
Sources: B&T
Dentsu XConfirmed · 8 yr 6 mth
PR
Haystac HaystacConfirmed appointment
PR, 22 Oct 2020 to 5 May 2022 · 1 yr 6 mth
Sources: B&T · Mumbrella · Campaign BriefEVH EVHConfirmed appointment
PR, 5 May 2022 to 18 June 2026 · 4 yr 1 mth
Sources: MumbrellaMAXMEDIALAB MAXMEDIALABReported appointment
PR, 18 June 2026 to now · 4 mth
Sources: B&T
MAXMEDIALABReported · 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaDentsu XCurrent19 Apr 2018Now8.50
PRMAXMEDIALABCurrent18 June 2026Now0.30
PREVH5 May 202218 June 20264.10
PRHaystac22 Oct 20205 May 20221.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Jaguar Land Rover since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Jaguar Land Rover campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Spark44 Seen in creditscreative13 June 201813 June 20181campaign via B&T

Also credited People named once in Jaguar Land Rover campaign credits

Daniel Larcombe (Senior Account Manager, Spark44, B&T) · Daniel Bevins (Business Director, Spark44, B&T) · Matt Johnson (Creative Director, Spark44, B&T) · Laura Brown (Art Director, Spark44, B&T) · Tom Bradbeer (Copywriter, Spark44, B&T) · Rachel Smith (Producer, Spark44, B&T) · Dave Klaiber (Director, Rapid Films, B&T) · Susannah Phillips (Executive Producer, Rapid Films, B&T) · Abby Hunt (Executive Producer, Rapid Films, B&T) · Miss Lizzie Topen (Line Producer, Rapid Films, B&T) · Timothy Bridge (Sound Designer, Neil McLennan, B&T) · Sophie Haydon (Sonar Executive Producer, Neil McLennan, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 June 202618 June 2026appointmentPRMAXMEDIALABreportedvia B&T
5 May 20225 May 2022appointmentPREVHconfirmedvia Mumbrella
22 Oct 202022 Oct 2020appointmentPRHaystacconfirmedvia B&Tvia Mumbrellavia Campaign Brief
19 Apr 201819 Apr 2018appointmentmediaDentsu Xconfirmedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Phillips said MAXMEDIALAB was honoured to take on Jaguar Land Rover.
boldhonoured
Lynette Phillips · the move · via B&T, 18 June 2026 · paraphrased