16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Lipton

Lipton

As at 16 Oct 2026, AccountMoves records 1 current agency for Lipton: Think HQ (unspecified, since 9 Feb 2025). Agency changes reported since 2016: 0. Last reported move: 9 Feb 2025. Based on reported moves only, with sources.

Marketing lead: April Redmond (Global Chief Marketing Officer, since 27 Mar 2026) · Total appointments: 1

Roster: Think HQ (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 9 Feb 2025 · Marketing lead since: 27 Mar 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
adam&eve\TBWA adam&eve\TBWASeen in credits only
creative, credited 27 Mar 2026 · 1 campaign
Latest: campaign via B&T
adam&eve\TBWASeen in credits · 7 mth
media
No agency on record
Vacant on record
design
No.8 No.8Seen in credits only
design, credited 27 Mar 2026 · 1 campaign
Latest: campaign via B&T
No.8Seen in credits · 7 mth
unspecified
Think HQ Think HQReported appointment
unspecified, 9 Feb 2025 to now · 1 yr 8 mth
Sources: Campaign Brief
Think HQReported · 1 yr 8 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedThink HQCurrent9 Feb 2025Now1.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Lipton since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Lipton campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
adam&eve\TBWA Seen in creditscreative27 Mar 202627 Mar 20261campaign via B&T
Skin Seen in creditsother27 Mar 202627 Mar 20261campaign via B&T
No.8 Seen in creditspost-production27 Mar 202627 Mar 20261campaign via B&T
No.8 Seen in creditsdesign27 Mar 202627 Mar 20261campaign via B&T

Also credited People named once in Lipton campaign credits

April Redmond (Global Chief Marketing Officer, Lipton, B&T) · Nipa Shah (Global Marketing Director, Lipton, B&T) · Kevin Evans (Global Senior Marketing Manager, Lipton, B&T) · Thijs Sleddering (General Manager Lipton Ice Tea & Sales Director OOH, Lipton, B&T) · Manon Lanckneus (Senior Brand Experience Manager Lipton, Lipton, B&T) · Chloe Smith (Global Brand Communications Manager, Lipton, B&T) · Iona Borer (Global Digital Marketing Manager, Lipton, B&T) · Ant Nelson (Chief Creative Officers, adam&eve\TBWA, B&T) · Mike Sutherland (Chief Creative Officers, adam&eve\TBWA, B&T) · Mark Shanley (Executive Creative Director, adam&eve\TBWA, B&T) · Amber Casey (Creative Directors, adam&eve\TBWA, B&T) · Nicola Woods (Creative Directors, adam&eve\TBWA, B&T) · Holly Pienaar (Producer, Tomi Loye, B&T) · Will Grundy (Chief Strategy Officer, Tomi Loye, B&T) · Frederica Procope (Planning Director, Sarah Carter, B&T) · Ben Obadia (Director of Communications Planning, Sarah Carter, B&T) · Max Sullivan (Business Director, Flemming Lerche, B&T) · Hope Shooter (Account Manager, Flemming Lerche, B&T) · Becky Faloju (Project Manager, Flemming Lerche, B&T) · Sam Harris (Designer, Flemming Lerche, B&T) · Steve Mapp (Director, Snapper Films, B&T) · Jess Turner (Head of Production, Snapper Films, B&T) · Helen Hadfield (Founder. & EP, Snapper Films, B&T) · Charlie Moreton (Editor, Work Editorial, B&T) · Frankie Elster (Producer, Work Editorial, B&T) · Jonny Tully (Colourist, Huss Hassani, B&T) · James Everett (Sound Designer, No.8, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Feb 20259 Feb 2025appointmentThink HQreportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
April RedmondGlobal Chief Marketing Officer27 Mar 2026Now
Nipa ShahGlobal Marketing Director27 Mar 2026Now
Kevin EvansGlobal Senior Marketing Manager27 Mar 2026Now
Manon LanckneusSenior Brand Experience Manager Lipton27 Mar 2026Now
Chloe SmithGlobal Brand Communications Manager27 Mar 2026Now
Iona BorerGlobal Digital Marketing Manager27 Mar 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.