Luma
As at 16 Oct 2026, AccountMoves records no current agency appointments for Luma. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Sarah Allen (Brand and Marketing Officer, since 27 May 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 27 May 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 27 May 2024 · 1 campaign
Latest: campaign via Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Luma since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Luma campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| VML Perth Seen in credits | creative | 27 May 2024 | 27 May 2024 | 1 | campaign via Mediaweek |
Also credited People named once in Luma campaign credits
Felicite Black (CEO, Luma, Mediaweek) · Huyen Tran (Chief operating officer, Luma, Mediaweek) · Sofia Erhard (Executive manager finance and contract management, Luma, Mediaweek) · Sarah Allen (Brand and marketing Officer, Luma, Mediaweek) · Melanie Wiese (Chief strategy officer, VML Perth, Mediaweek) · Emily Hooper (Account manager, VML Perth, Mediaweek) · Stu Turner (National executive creative director, VML Perth, Mediaweek) · Paula Keamy (Creative lead, VML Perth, Mediaweek) · Tim Newton (Creative lead, VML Perth, Mediaweek) · Brendan Morrow (Creative, VML Perth, Mediaweek) · Meg Watson (Creative, VML Perth, Mediaweek) · Melissa Radman (Design Director, VML Perth, Mediaweek)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sarah Allen | Brand and Marketing Officer | 27 May 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.