McDonald’s VIC
As at 16 Oct 2026, AccountMoves records no current agency appointments for McDonald’s VIC. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 14 Oct 2022 · 1 campaign
Latest: Score Yours via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for McDonald’s VIC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on McDonald’s VIC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Gemba Seen in credits | creative | 14 Oct 2022 | 14 Oct 2022 | 1 | Score Yours via Campaign Brief |
Also credited People named once in McDonald’s VIC campaign credits
Melissa Rogers (State Marketing Manager, McDonald’s VIC, Campaign Brief) · Amy Phillips (Marketing Consultant, McDonald’s VIC, Campaign Brief) · Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · John Weir (Creative Director, Gemba, Campaign Brief) · Alexandra Longbottom (Head of Creative & Production, Gemba, Campaign Brief) · Julia Mancuso (Graphic Designer, Gemba, Campaign Brief) · Conor Gilchrist (Senior Account Manager, Gemba, Campaign Brief) · Adam Hodge (Head of Strategy, Gemba, Campaign Brief) · Michael Mouritz (Director, Betty Wants In, Campaign Brief) · Drew Dunlop (Executive Producer, Betty Wants In, Campaign Brief) · Ally Curtis (Production Manager, Betty Wants In, Campaign Brief) · Chas Mackinnon (Director of Photography, Betty Wants In, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Melissa Rogers | State Marketing Manager | 14 Oct 2022 | 14 Oct 2022 |
| Amy Phillips | Marketing Consultant | 14 Oct 2022 | 14 Oct 2022 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.