Melbourne Royal
As at 16 Oct 2026, AccountMoves records 2 current agencies for Melbourne Royal: the thrills (creative, since 29 May 2024), RCJ (media, since 4 May 2026). Agency changes reported since 2016: 0. Last reported move: 4 May 2026. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: the thrills (creative), RCJ (media) Small roster
Last review on record: 4 May 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 29 May 2024 to now · 2 yr 5 mth
Sources: Campaign Brief
media, 4 May 2026 to now · 5 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | the thrillsCurrent | 29 May 2024 | Now | 2.4 | 0 |
| media | RCJCurrent | 4 May 2026 | Now | 0.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Melbourne Royal since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 May 2026 | 4 May 2026 | appointment | media | RCJ | confirmed | via Mumbrella | |||
| 29 May 2024 | 29 May 2024 | appointment | creative | the thrills | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.