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Brands › Miele

Miele

As at 16 Oct 2026, AccountMoves records 2 current agencies for Miele: Starcom (media, since 3 Nov 2020), AMPR (PR, since 16 June 2026). Agency changes reported since 2016: 0. Last reported move: 16 June 2026. Based on reported moves only, with sources.

Marketing lead: Emily Eaton (Brand Communications and Media Manager, since 16 June 2026) · Total appointments: 2

Roster: Starcom (media), AMPR (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 16 June 2026 · Marketing lead since: 16 June 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Starcom StarcomConfirmed appointment
media, 3 Nov 2020 to now · 5 yr 11 mth
Sources: B&T · Mumbrella
StarcomConfirmed · 5 yr 11 mth
PR
AMPR AMPRConfirmed appointment
PR, 16 June 2026 to now · 4 mth
Sources: Campaign Brief
AMPRConfirmed · 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaStarcomCurrent3 Nov 2020Now5.90
PRAMPRCurrent16 June 2026Now0.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Miele since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 June 202616 June 2026appointmentPRAMPRconfirmedvia Campaign Brief
3 Nov 20203 Nov 2020appointmentmediaStarcomconfirmedvia B&Tvia Mumbrella

Marketing leaders

PersonTitleFromTo
Emily EatonBrand Communications and Media Manager16 June 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Eaton credited AMPR with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category.
creativitypartnershipaudience understandingexcitedmeaningful
Emily Eaton · the move · via Campaign Brief, 16 June 2026 · paraphrased
AGENCY SAYS Flockhart said AMPR was honoured to take on Miele, and talked up the brand's standing.
honourediconic brand
Jannah Flockhart · the move · via Campaign Brief, 16 June 2026 · paraphrased
AGENCY SAYS Jaffray said Starcom was pleased to take on Miele.
Stuart Jaffray · the move · via B&T, 3 Nov 2020 · paraphrased