16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Mr Chen’s

Mr Chen’s

As at 16 Oct 2026, AccountMoves records no current agency appointments for Mr Chen’s. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Kevin McCudden (General Manager Sales & Marketing, since 1 Oct 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 1 Oct 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
DDB Group Melbourne DDB Group MelbourneSeen in credits only
creative, credited 1 Oct 2024 to 3 Oct 2024 · 2 campaigns
Latest: Find Aunty Chen via B&T
Vacant on record
media
Kookaburra Riot Kookaburra RiotSeen in credits only
media, credited 1 Oct 2024 · 1 campaign
Latest: Find Aunty Chen via B&T
Vacant on record
PR
Mango Communications Mango CommunicationsSeen in credits only
PR, credited 1 Oct 2024 to 3 Oct 2024 · 2 campaigns
Latest: Find Aunty Chen via B&T
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Mr Chen’s since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Mr Chen’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
DDB Group Melbourne Seen in creditscreative1 Oct 20243 Oct 20242Find Aunty Chen via B&T
Mango Communications Seen in creditsPR1 Oct 20243 Oct 20242Find Aunty Chen via B&T
Kookaburra Riot Seen in creditsmedia1 Oct 20241 Oct 20241Find Aunty Chen via B&T

Also credited People named once in Mr Chen’s campaign credits

Lucy Chen (Co-CEO, Mr Chen’s, Campaign Brief) · Nancy Chen (Co-CEO, Mr Chen’s, Campaign Brief) · Kevin McCudden (General Manager Sales & Marketing, Mr Chen’s, Campaign Brief) · Lian Brouwer (Marketing Manager, Mr Chen’s, Campaign Brief) · Dominique Grainger (Brand Manager, Mr Chen’s, Campaign Brief) · Psembi Kinstan (Group Executive Creative Director, DDB Group Melbourne, Campaign Brief) · Anneliese Sullivan (Senior Copywriter, DDB Group Melbourne, Campaign Brief) · Josh Brown (Senior Art Director, DDB Group Melbourne, Campaign Brief) · Phoenix Santamaria (Art Director, DDB Group Melbourne, Campaign Brief) · Sonia McLaverty (Head of Production, DDB Group Melbourne, Campaign Brief) · Tom Marley (Videographer/Editor, DDB Group Melbourne, Campaign Brief) · Alex Debely (Photographer, DDB Group Melbourne, Campaign Brief) · Sam Snowden (Head of Social and Content, DDB Group Melbourne, Campaign Brief) · Rosie Chong (Social Strategist, DDB Group Melbourne, Campaign Brief) · Khia Croy (General Manager, DDB Group Melbourne, Campaign Brief) · Lucy Shearer (Senior Business Director, Marnie McKenzie, Campaign Brief) · Emily Perry (Group Account Director, Mango Communications, Campaign Brief) · Ruby Loosli (Account Manager, Mango Communications, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Kevin McCuddenGeneral Manager Sales & Marketing1 Oct 2024Now
Lian BrouwerMarketing Manager1 Oct 2024Now
Dominique GraingerBrand Manager1 Oct 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.