Mr Chen’s
As at 16 Oct 2026, AccountMoves records no current agency appointments for Mr Chen’s. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Kevin McCudden (General Manager Sales & Marketing, since 1 Oct 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 1 Oct 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 1 Oct 2024 to 3 Oct 2024 · 2 campaigns
Latest: Find Aunty Chen via B&T
media, credited 1 Oct 2024 · 1 campaign
Latest: Find Aunty Chen via B&T
PR, credited 1 Oct 2024 to 3 Oct 2024 · 2 campaigns
Latest: Find Aunty Chen via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Mr Chen’s since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Mr Chen’s campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| DDB Group Melbourne Seen in credits | creative | 1 Oct 2024 | 3 Oct 2024 | 2 | Find Aunty Chen via B&T |
| Mango Communications Seen in credits | PR | 1 Oct 2024 | 3 Oct 2024 | 2 | Find Aunty Chen via B&T |
| Kookaburra Riot Seen in credits | media | 1 Oct 2024 | 1 Oct 2024 | 1 | Find Aunty Chen via B&T |
Also credited People named once in Mr Chen’s campaign credits
Lucy Chen (Co-CEO, Mr Chen’s, Campaign Brief) · Nancy Chen (Co-CEO, Mr Chen’s, Campaign Brief) · Kevin McCudden (General Manager Sales & Marketing, Mr Chen’s, Campaign Brief) · Lian Brouwer (Marketing Manager, Mr Chen’s, Campaign Brief) · Dominique Grainger (Brand Manager, Mr Chen’s, Campaign Brief) · Psembi Kinstan (Group Executive Creative Director, DDB Group Melbourne, Campaign Brief) · Anneliese Sullivan (Senior Copywriter, DDB Group Melbourne, Campaign Brief) · Josh Brown (Senior Art Director, DDB Group Melbourne, Campaign Brief) · Phoenix Santamaria (Art Director, DDB Group Melbourne, Campaign Brief) · Sonia McLaverty (Head of Production, DDB Group Melbourne, Campaign Brief) · Tom Marley (Videographer/Editor, DDB Group Melbourne, Campaign Brief) · Alex Debely (Photographer, DDB Group Melbourne, Campaign Brief) · Sam Snowden (Head of Social and Content, DDB Group Melbourne, Campaign Brief) · Rosie Chong (Social Strategist, DDB Group Melbourne, Campaign Brief) · Khia Croy (General Manager, DDB Group Melbourne, Campaign Brief) · Lucy Shearer (Senior Business Director, Marnie McKenzie, Campaign Brief) · Emily Perry (Group Account Director, Mango Communications, Campaign Brief) · Ruby Loosli (Account Manager, Mango Communications, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kevin McCudden | General Manager Sales & Marketing | 1 Oct 2024 | Now |
| Lian Brouwer | Marketing Manager | 1 Oct 2024 | Now |
| Dominique Grainger | Brand Manager | 1 Oct 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
