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Brands › National Lottery

National Lottery

As at 16 Oct 2026, AccountMoves records no current agency appointments for National Lottery. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Anne Mulcahy (Chief Marketing Officer, since 24 Nov 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 24 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Folk VML Folk VMLSeen in credits only
creative, credited 24 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
Folk VMLSeen in credits · 11 mth
media
Starcom StarcomSeen in credits only
media, credited 24 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
StarcomSeen in credits · 11 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for National Lottery since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on National Lottery campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Folk VML Seen in creditscreative24 Nov 202524 Nov 20251campaign via Campaign Brief
Starcom Seen in creditsmedia24 Nov 202524 Nov 20251campaign via Campaign Brief

Also credited People named once in National Lottery campaign credits

Anne Mulcahy (Chief Marketing Officer, National Lottery, Campaign Brief) · Maebh Gleeson (Head of Brand, National Lottery, Campaign Brief) · Susan O’Shea (Marketing Controller, National Lottery, Campaign Brief) · Kate Mc Manus (Senior Brand Manager, National Lottery, Campaign Brief) · Stephen Cleary (Brand Manager, National Lottery, Campaign Brief) · Deborah Tracey (Senior Media Manager, National Lottery, Campaign Brief) · Enda Kelly (Managing Director, Folk VML, Campaign Brief) · Karl Waters (Chief Creative Officer, Folk VML, Campaign Brief) · Jonny Cullen (Creative Director, Folk VML, Campaign Brief) · Stephen Kelly (Copywriter, Folk VML, Campaign Brief) · Conor Swanton (Senior Art Director, Folk VML, Campaign Brief) · Luke Mulligan (Account Director, Folk VML, Campaign Brief) · Ciara Ní Dhonnacha (Account Manager, Folk VML, Campaign Brief) · Eimear Fitzmaurice (Head of Planning, Folk VML, Campaign Brief) · Kim Comiskey (Planning Director, Folk VML, Campaign Brief) · Michael Cullen (Head of Production, Folk VML, Campaign Brief) · Eric Brindley (Senior Producer, Folk VML, Campaign Brief) · Ruth Barry (Client Director, Starcom, Campaign Brief) · Megan LaSalle (Senior Client Manager, Starcom, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Anne MulcahyChief Marketing Officer24 Nov 2025Now
Maebh GleesonHead of Brand24 Nov 2025Now
Susan O’SheaMarketing Controller24 Nov 2025Now
Kate Mc ManusSenior Brand Manager24 Nov 2025Now
Stephen ClearyBrand Manager24 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.