National Lottery
As at 16 Oct 2026, AccountMoves records no current agency appointments for National Lottery. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Anne Mulcahy (Chief Marketing Officer, since 24 Nov 2025) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 24 Nov 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 24 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
media, credited 24 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for National Lottery since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on National Lottery campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Folk VML Seen in credits | creative | 24 Nov 2025 | 24 Nov 2025 | 1 | campaign via Campaign Brief |
| Starcom Seen in credits | media | 24 Nov 2025 | 24 Nov 2025 | 1 | campaign via Campaign Brief |
Also credited People named once in National Lottery campaign credits
Anne Mulcahy (Chief Marketing Officer, National Lottery, Campaign Brief) · Maebh Gleeson (Head of Brand, National Lottery, Campaign Brief) · Susan O’Shea (Marketing Controller, National Lottery, Campaign Brief) · Kate Mc Manus (Senior Brand Manager, National Lottery, Campaign Brief) · Stephen Cleary (Brand Manager, National Lottery, Campaign Brief) · Deborah Tracey (Senior Media Manager, National Lottery, Campaign Brief) · Enda Kelly (Managing Director, Folk VML, Campaign Brief) · Karl Waters (Chief Creative Officer, Folk VML, Campaign Brief) · Jonny Cullen (Creative Director, Folk VML, Campaign Brief) · Stephen Kelly (Copywriter, Folk VML, Campaign Brief) · Conor Swanton (Senior Art Director, Folk VML, Campaign Brief) · Luke Mulligan (Account Director, Folk VML, Campaign Brief) · Ciara Ní Dhonnacha (Account Manager, Folk VML, Campaign Brief) · Eimear Fitzmaurice (Head of Planning, Folk VML, Campaign Brief) · Kim Comiskey (Planning Director, Folk VML, Campaign Brief) · Michael Cullen (Head of Production, Folk VML, Campaign Brief) · Eric Brindley (Senior Producer, Folk VML, Campaign Brief) · Ruth Barry (Client Director, Starcom, Campaign Brief) · Megan LaSalle (Senior Client Manager, Starcom, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Anne Mulcahy | Chief Marketing Officer | 24 Nov 2025 | Now |
| Maebh Gleeson | Head of Brand | 24 Nov 2025 | Now |
| Susan O’Shea | Marketing Controller | 24 Nov 2025 | Now |
| Kate Mc Manus | Senior Brand Manager | 24 Nov 2025 | Now |
| Stephen Cleary | Brand Manager | 24 Nov 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
