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Brands › RMIT University

RMIT University

As at 16 Oct 2026, AccountMoves records 2 current agencies for RMIT University: The Media Store (media, since 10 Nov 2021), Dentsu Creative (creative, since 30 Aug 2023). Agency changes reported since 2016: 0. Last reported move: 23 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: The Media Store (media), Dentsu Creative (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 23 Sept 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Cyclone Creative Cyclone CreativeSeen in credits only
creative, credited 18 July 2019 · 1 campaign
Latest: campaign via Campaign BriefDentsu Creative Dentsu CreativeConfirmed appointment
creative, 30 Aug 2023 to now · 3 yr 2 mth
Sources: Campaign Brief
Dentsu CreativeConfirmed · 3 yr 2 mth
media
The Media Store The Media StoreConfirmed appointment
media, 10 Nov 2021 to now · 4 yr 11 mth
Sources: Mumbrella
The Media StoreConfirmed · 4 yr 11 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDentsu CreativeCurrent30 Aug 2023Now3.10
mediaThe Media StoreCurrent10 Nov 2021Now4.91

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for RMIT University since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on RMIT University campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Cyclone Creative Seen in creditscreative18 July 201918 July 20191campaign via Campaign Brief

Also credited People named once in RMIT University campaign credits

Amanda Smythe (Manager Acquisition Marketing, RMIT University, Campaign Brief) · Leslie Preyer (Creative Director, Christian Vasquez, Campaign Brief) · Lucy Ingram (Account Manager, Christian Vasquez, Campaign Brief) · Lauren Napthine (Producer, Christian Vasquez, Campaign Brief) · Hanh Nguyen (Designer, Christian Vasquez, Campaign Brief) · Carlos Alcaide (Photographer, Hell Studio, Campaign Brief) · Nicky Finlay (Producer, Hell Studio, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
23 Sept 202623 Sept 2026retentionmediaThe Media StoreThe Media Storeconfirmedvia Campaign Briefvia B&T
30 Aug 202330 Aug 2023appointmentcreativeDentsu Creativeconfirmedvia Campaign Brief
10 Nov 202110 Nov 2021appointmentmediaThe Media Storeconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Amanda SmytheManager Acquisition Marketing18 July 201918 July 2019

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Muddle said Dentsu Creative was eager to take on RMIT University, and talked up the brand's standing.
can't waitelevateheritage
Kirsty Muddle · the move · via Campaign Brief, 30 Aug 2023 · paraphrased
WHY THEY WON Ranasinghe said Dentsu Creative stood out for strong chemistry with the client team, a collaborative way of working and the strength of its creative ideas.
chemistrypartnershipcreativitythrilled
Chaminda Ranasinghe · the move · via Campaign Brief, 30 Aug 2023 · paraphrased