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Brands › Seoul Tonic

Seoul Tonic

As at 16 Oct 2026, AccountMoves records 1 current agency for Seoul Tonic: SKMG (PR, since 28 Aug 2023). Agency changes reported since 2016: 0. Last reported move: 28 Aug 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: SKMG (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 28 Aug 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
SKMG SKMGConfirmed appointment
PR, 28 Aug 2023 to now · 3 yr 2 mth
Sources: Mumbrella · Mediaweek
SKMGConfirmed · 3 yr 2 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRSKMGCurrent28 Aug 2023Now3.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Seoul Tonic since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
28 Aug 202328 Aug 2023appointmentPRSKMGconfirmedvia Mumbrellavia Mediaweek

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hood credited SKMG with a clear grasp of the customer and category. Sophie Hood · the move · via Mediaweek, 29 Aug 2023 · paraphrased
AGENCY SAYS Knowles said SKMG was thrilled to take on Seoul Tonic. Andrew Knowles · the move · via Mediaweek, 29 Aug 2023 · paraphrased