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Brands › Swaggle

Swaggle

As at 16 Oct 2026, AccountMoves records 1 current agency for Swaggle: It's Friday (creative, since 23 June 2025). Agency changes reported since 2016: 0. Last reported move: 23 June 2025. Based on reported moves only, with sources.

Marketing lead: Emma Wynne (Head of Marketing, since 11 Apr 2024) · Total appointments: 1

Roster: It's Friday (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 23 June 2025 · Marketing lead since: 11 Apr 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
The General Store The General StoreSeen in credits only
creative, credited 11 Apr 2024 · 1 campaign
Latest: campaign via Campaign BriefIt's Friday It's FridayConfirmed appointment
creative, 23 June 2025 to now · 1 yr 4 mth
Sources: Campaign Brief
It's FridayConfirmed · 1 yr 4 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeIt's FridayCurrent23 June 2025Now1.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Swaggle since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Swaggle campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The General Store Seen in creditscreative11 Apr 202411 Apr 20241campaign via Campaign Brief

Also credited People named once in Swaggle campaign credits

Chad Burke (Head of Swaggle, Swaggle, Campaign Brief) · Emma Wynne (Head of Marketing, Swaggle, Campaign Brief) · Elena Richards (Digital Marketing Manager, Swaggle, Campaign Brief) · Luke Sabatini (Performance & Growth Marketing, Swaggle, Campaign Brief) · Marcus Tesoriero (Chief Creative Officer, The General Store, Campaign Brief) · Daniel Li (Creative, The General Store, Campaign Brief) · Mitchel Taylor (Creative, The General Store, Campaign Brief) · Andrew Henderson (Group Account Director, Matt Newall, Campaign Brief) · Kiki Jones (Senior Account Director, Matt Newall, Campaign Brief) · Kieran Dean (Producer, Venus Landero, Campaign Brief) · Ben Forrest (Director of Photography, Venus Landero, Campaign Brief) · Charlie Grant (Photographer, Venus Landero, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
23 June 202523 June 2025appointmentcreativeIt's Fridayconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Emma WynneHead of Marketing11 Apr 2024Now
Elena RichardsDigital Marketing Manager11 Apr 2024Now
Luke SabatiniPerformance & Growth Marketing11 Apr 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Friday welcomed the appointment of It's Friday without spelling out a specific reason.
ambitiouscan't wait to get startedexcited
It’s Friday · the move · via Campaign Brief, 23 June 2025 · paraphrased