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Brands › The Magnum Ice Cream Company

The Magnum Ice Cream Company

As at 16 Oct 2026, AccountMoves records 1 current agency for The Magnum Ice Cream Company: Publicis (media, since 18 Dec 2025). Agency changes reported since 2016: 0. Last reported move: 18 Dec 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Publicis (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Dec 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Publicis PublicisReported appointment
media, 18 Dec 2025 to now · 10 mth
Sources: B&T
oOh! oOh!Seen in credits only
media, credited 8 Feb 2026 to 9 Feb 2026 · 2 campaigns
Latest: campaign via Campaign Brief
PublicisReported · 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaPublicisCurrent18 Dec 2025Now0.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for The Magnum Ice Cream Company since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on The Magnum Ice Cream Company campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
oOh! Seen in creditsmedia8 Feb 20269 Feb 20262campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Dec 202518 Dec 2025appointmentmediaPublicisreportedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Barraux said Publicis stood out for its data and technology capability, a record of commercial results and value for money. Julien Barraux · the move · via B&T, 18 Dec 2025 · paraphrased