100% Digital
100% Digital is a digital agency. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including City Perfume, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: Ben Mulcahy (Founder)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 76 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| City Perfume | digital | 16 Mar 2025 | 1.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Naboulsi said 100% Digital stood out for its data and technology capability, the quality of its people and a clear grasp of the customer and category. Thierry Naboulsi on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased
AGENCY SAYS Mulcahy said 100% Digital was excited to take on City Perfume, and talked up the brand's standing. Ben Mulcahy on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 16 Mar 2025 | City Perfume | digital | Won |