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Moves › City Perfume › digital 2025

City Perfume appoints 100% Digital for digital

City Perfume appoints 100% Digital for digital. Reported on 16 Mar 2025 (confirmed), sources: Campaign Brief.

Brand: City Perfume · Discipline: digital · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced16 Mar 2025
Decided16 Mar 2025

The field

AgencyRoleStage
100% DigitalWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Naboulsi said 100% Digital stood out for its data and technology capability, the quality of its people and a clear grasp of the customer and category.
data and technologypeopleaudience understandingmeaningful
Thierry Naboulsi on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased
AGENCY SAYS Mulcahy said 100% Digital was excited to take on City Perfume, and talked up the brand's standing.
excitedheritage
Ben Mulcahy on City Perfume · the move · via Campaign Brief, 16 Mar 2025 · paraphrased