Audience Group
Audience Group is a media agency. AccountMoves records 5 account wins, 0 losses and 0 retentions, and 5 current clients including Crystalbrook, Limba, RetireAustralia, Slater and Gordon, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: James McDonald (Director), Casey Greig (Head of Strategy), Angela Rogers (Client Services Director)
Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 86 |
| 2019 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 4 |
| Career | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Crystalbrook | media | 2 Oct 2025 | 1.0 | |
| Limba | media | 9 July 2019 | 7.3 | |
| RetireAustralia | media | 11 Dec 2019 | 6.8 | |
| Slater and Gordon | media | 9 Apr 2019 | 7.5 | |
| Tourism Tropical North QLD | digital | 2 Apr 2019 | 7.5 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 0 per quote (league)
AGENCY SAYS Greig said Audience Group was pleased to take on Crystalbrook. Casey Greig on Crystalbrook · the move · via B&T, 2 Oct 2025 · paraphrased
WHY THEY WON Chapman said Audience Group stood out for a record of commercial results, a clear grasp of the customer and category and sharp strategic thinking. Brooke Chapman on RetireAustralia · the move · via Campaign Brief, 11 Dec 2019 · paraphrased
WHY THEY WON Guilleaume credited Audience Group with a record of commercial results and the quality of its people. Olly Guilleaume on Limba · the move · via Campaign Brief, 9 July 2019 · paraphrased
AGENCY SAYS McDonald said Audience Group was pleased to take on Limba. James McDonald on Limba · the move · via Campaign Brief, 9 July 2019 · paraphrased
AGENCY SAYS McDonald said Audience Group was pleased to take on Tourism Tropical North QLD. James McDonald on Tourism Tropical North QLD · the move · via Campaign Brief, 2 Apr 2019 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 16 Sept 2025 | Credit24 SEEN IN CREDITS | media | Honest Loans. No Funny Business | B&T |
| 14 Nov 2023 | Slater and Gordon SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 2 Oct 2025 | Crystalbrook | media | Won | ||
| 11 Dec 2019 | RetireAustralia | media | Won | ||
| 9 July 2019 | Limba | media | Won | ||
| 9 Apr 2019 | Slater and Gordon | media | Won | ||
| 2 Apr 2019 | Tourism Tropical North QLD | digital | Won |