16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Pirelli

Pirelli

As at 16 Oct 2026, AccountMoves records 1 current agency for Pirelli: We Are Different (media, since 14 Oct 2026). Agency changes reported since 2016: 0. Last reported move: 14 Oct 2026. Based on reported moves only, with sources.

Marketing lead: George Albuquerque (Trade and Consumer Marketing, since 14 Oct 2026) · Total appointments: 1

Roster: We Are Different (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 14 Oct 2026 · Marketing lead since: 14 Oct 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
We Are Different We Are DifferentConfirmed appointment
media, 14 Oct 2026 to now · 0 mth
Sources: Mediaweek · B&T
We Are DifferentConfirmed · 0 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaWe Are DifferentCurrent14 Oct 2026Now0.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Pirelli since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 Oct 202614 Oct 2026appointmentmediaWe Are Differentconfirmedvia Mediaweekvia B&T

Marketing leaders

PersonTitleFromTo
George AlbuquerqueTrade and Consumer Marketing14 Oct 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different.
chemistrypeoplestrategic thinking
George Albuquerque · the move · via Mediaweek, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli, and talked up the brand's standing.
excitedheritage
Stuart Terry · the move · via Mediaweek, 14 Oct 2026 · paraphrased