BCM Group

BCM Group is a creative agency. AccountMoves records 4 account wins, 0 losses and 0 retentions, and 4 current clients including GJ Gardner Homes, Hog’s Breath, Travel Associates, UnitingCare, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Phil McDonald (Managing Director), Alan Kewley (Group Account Director), Shaun Egan (Creative Director), Sam Boyd (Creative Director), Christine Malek (Group Account Director), Chris Platt (Director, Media and Engagement), Dave Mooney (Head Planner), Andy Ward (Senior Art Director), Max McDonald (VFX/Technical Lead), Ann Reilly (Head of Broadcast & Content Production), Jana Tann (Group Account Director), Steven Shanks (Senior Art Director) · 20 people recorded in total

Career W-L4-0

Retained0

Net $m+0.0

Clients4

2026 rankn/a

Year by year Sortable

Year	W	League rank
2023	1	49
2022	1	42
2021	1	39
2020	1	36
Career	4

Current clients

Brand	Discipline	Since	Tenure
GJ Gardner Homes	creative	20 July 2021	5.2
Hog’s Breath	creative	14 July 2022	4.3
Travel Associates	digital	13 Mar 2020	6.6
UnitingCare	creative	30 Mar 2023	3.5

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 0.8 per quote (league)

WHY THEY WON Hodgskin said BCM Group stood out for a close cultural match, a clear grasp of the customer and category and the strength of its creative ideas.

Natalie Hodgskin on UnitingCare · the move · via Campaign Brief, 31 Mar 2023 · paraphrased

AGENCY SAYS McDonald said BCM Group was pleased to take on UnitingCare, and talked up the brand's standing.

iconic privilege

Phil McDonald on UnitingCare · the move · via Campaign Brief, 31 Mar 2023 · paraphrased

AGENCY SAYS McDonald said BCM Group was pleased to take on Hog’s Breath.

Phil McDonald on Hog’s Breath · the move · via Campaign Brief, 14 July 2022 · paraphrased

WHY THEY WON Spurgin credited BCM Group with the quality of its people, a collaborative way of working and a clear grasp of the customer and category.

people partnership audience understanding next chapter

Steven Spurgin on Hog’s Breath · the move · via Campaign Brief, 14 July 2022 · paraphrased

AGENCY SAYS McDonald said BCM Group was excited to take on GJ Gardner Homes.

excited

Phil McDonald on GJ Gardner Homes · the move · via Campaign Brief, 21 July 2021 · paraphrased

WHY THEY WON Borg credited BCM Group with a collaborative way of working.

partnership excited next chapter

Andrew Borg on GJ Gardner Homes · the move · via Campaign Brief, 21 July 2021 · paraphrased

WHY THEY WON Burgdorf credited BCM Group with the quality of its people and an integrated, joined-up offering.

people integration amazing journey

Anna Burgdorf on Travel Associates · the move · via Campaign Brief, 13 Mar 2020 · paraphrased

AGENCY SAYS McDonald said BCM Group was pleased to take on Travel Associates.

Phil McDonald on Travel Associates · the move · via Campaign Brief, 13 Mar 2020 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

Latest	Brand	Credited for	Campaign	Source
10 Oct 2024	Game On Product Group SEEN IN CREDITS	creative		Mediaweek
25 June 2021	Health and Wellbeing Queensland SEEN IN CREDITS	media		Campaign Brief
2 Aug 2021	Queensland University of Technology (QUT) SEEN IN CREDITS	media	Make it Real	Campaign Brief
23 Aug 2021	GJ Gardner SEEN IN CREDITS	creative		Campaign Brief
5 Oct 2022	Visit Sunshine Coast SEEN IN CREDITS	media	Sunshine Moments	Campaign Brief
2 May 2023	UnitingCare SEEN IN CREDITS	creative	A Chorus of Care	Campaign Brief

Wins and losses

Date	Brand	Discipline	Result
30 Mar 2023	UnitingCare	creative	Won
14 July 2022	Hog’s Breath	creative	Won
20 July 2021	GJ Gardner Homes	creative	Won
13 Mar 2020	Travel Associates	digital	Won