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Brands › UnitingCare

UnitingCare

As at 16 Oct 2026, AccountMoves records 1 current agency for UnitingCare: BCM Group (creative, since 30 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 30 Mar 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: BCM Group (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 30 Mar 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
BCM Group BCM GroupConfirmed appointment
creative, 30 Mar 2023 to now · 3 yr 7 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
BCM GroupConfirmed · 3 yr 7 mth
media
OMD Brisbane OMD BrisbaneSeen in credits only
media, credited 2 May 2023 · 1 campaign
Latest: A Chorus of Care via Campaign Brief
Vacant on record
design
Ross Batten (Rosco Audio) Ross Batten (Rosco Audio)Seen in credits only
design, credited 2 May 2023 · 1 campaign
Latest: A Chorus of Care via Campaign Brief
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBCM GroupCurrent30 Mar 2023Now3.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for UnitingCare since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on UnitingCare campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BCM Group Seen in creditscreative2 May 20232 May 20231A Chorus of Care via Campaign Brief
Kiosk Seen in creditsproduction2 May 20232 May 20231A Chorus of Care via Campaign Brief
Ross Batten (Rosco Audio) Seen in creditsdesign2 May 20232 May 20231A Chorus of Care via Campaign Brief
OMD Brisbane Seen in creditsmedia2 May 20232 May 20231A Chorus of Care via Campaign Brief

Also credited People named once in UnitingCare campaign credits

Leonne FitzGerald (Senior Marketing Specialist, Uniting Care, Campaign Brief) · Genevieve Pale (Marketing Project Specialist, Uniting Care, Campaign Brief) · Erin Core (Head of Research and Strategy, Veracity, Phil McDonald, Campaign Brief) · Sam Boyd (Creative Directors, Phil McDonald, Campaign Brief) · Shaun Egan (Creative Directors, Phil McDonald, Campaign Brief) · Stevan Shanks (Senior Art Director, Phil McDonald, Campaign Brief) · Carley McConnell (Head of Broadcast and Content Production, Phil McDonald, Campaign Brief) · Christine Malek (Group Account Director, Phil McDonald, Campaign Brief) · Claire Zittel (Senior Account Manager, Phil McDonald, Campaign Brief) · Grace Cabot (Senior Account Executive, Phil McDonald, Campaign Brief) · Ryan Renshaw (Director, Kiosk, Campaign Brief) · Joel Betts (DOP, Kiosk, Campaign Brief) · Tilly Towler (Producer, Kiosk, Campaign Brief) · Sam Scoufos (Photographer, Kiosk, Campaign Brief) · Rob Swinton (Managing Director, OMD Brisbane, Campaign Brief) · Axelle Torche (Business Director, OMD Brisbane, Campaign Brief) · Matt Evans (Account Director, OMD Brisbane, Campaign Brief) · Kaitlin Macer (Account Manager, OMD Brisbane, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Mar 202330 Mar 2023appointmentcreativeBCM Groupconfirmedvia Mumbrellavia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Natalie HodgskinGroup Manager, Brand & Marketing31 Mar 20232 May 2023
Leonne FitzGeraldSenior Marketing Specialist2 May 20232 May 2023
Genevieve PaleMarketing Project Specialist2 May 20232 May 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hodgskin said BCM Group stood out for a close cultural match, a clear grasp of the customer and category and the strength of its creative ideas.
cultural fitaudience understandingcreativityexcitedperfect fit
Natalie Hodgskin · the move · via Campaign Brief, 31 Mar 2023 · paraphrased
AGENCY SAYS McDonald said BCM Group was pleased to take on UnitingCare, and talked up the brand's standing.
iconicprivilege
Phil McDonald · the move · via Campaign Brief, 31 Mar 2023 · paraphrased