Example
Example is a PR agency. AccountMoves records 3 account wins, 0 losses and 1 retention, and 4 current clients including Etymon, Fink Group, Hotel Morris Sydney, InterContinental Sydney, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Rebecca Jarvie-Gibbs (Co-Founder and Managing Director)
Career W-L3-0
Retained1
Net $m+0.0
Clients4
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 1 | 0.0 | 0.0 | 0.0 | 104 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 24 |
| Career | 3 | 0 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Etymon | PR | 7 Feb 2025 | 1.7 | |
| Fink Group | PR | 21 May 2025 | 1.4 | |
| Hotel Morris Sydney | PR | 26 Aug 2024 | 2.1 | |
| InterContinental Sydney | PR | 18 Apr 2024 | 2.5 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Ackling said Example stood out for sharp strategic thinking, a close cultural match and strong chemistry with the client team. Graham Ackling on Fink Group · the move · via Campaign Brief, 21 May 2025 · paraphrased
WHY THEY WON Petta pointed to the quality of its people, the strength of its creative ideas and a collaborative way of working as the reasons for choosing Example. Adam Petta on Etymon · the move · via Campaign Brief, 7 Feb 2025 · paraphrased
AGENCY SAYS Jarvie-Gibbs said Example was excited to take on Etymon. Rebecca Jarvie-Gibbs on Etymon · the move · via Campaign Brief, 7 Feb 2025 · paraphrased
WHY THEY WON Asano pointed to a close cultural match, the quality of its people and a collaborative way of working as the reasons for choosing Example. Atsuko Asano on Hotel Morris Sydney · the move · via Campaign Brief, 26 Aug 2024 · paraphrased
WHY THEY WON Schenken said Example stood out for a collaborative way of working, a close cultural match and a clear grasp of the customer and category. Katie Schenken on InterContinental Sydney · the move · via Campaign Brief, 18 Apr 2024 · paraphrased
AGENCY SAYS Jarvie-Gibbs said Example was excited to take on InterContinental Sydney. Rebecca Jarvie-Gibbs on InterContinental Sydney · the move · via Campaign Brief, 18 Apr 2024 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 21 May 2025 | Fink Group | PR | Won | ||
| 7 Feb 2025 | Etymon | PR | Retained | ||
| 26 Aug 2024 | Hotel Morris Sydney | PR | Won | ||
| 18 Apr 2024 | InterContinental Sydney | PR | Won |