FORWARD
FORWARD. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 2 current clients including Aquna Sustainable Murray Cod, Wicked Sister, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Fergus Kibble (Founder and Managing Director)
Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 77 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 57 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Aquna Sustainable Murray Cod | PR | 25 Oct 2022 | 4.0 | |
| Wicked Sister | PR | 9 Sept 2024 | 2.1 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Kibble said FORWARD was delighted to take on Aquna Sustainable Murray Cod, and talked up the brand's standing. Fergus Kibble on Aquna Sustainable Murray Cod · the move · via Campaign Brief, 25 Oct 2022 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 9 Sept 2024 | Wicked Sister | PR | Won | ||
| 25 Oct 2022 | Aquna Sustainable Murray Cod | PR | Won |