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Brands › Wicked Sister

Wicked Sister

As at 16 Oct 2026, AccountMoves records 2 current agencies for Wicked Sister: FORWARD (PR, since 9 Sept 2024), Slingshot (media, since 30 July 2025). Agency changes reported since 2016: 0. Last reported move: 30 July 2025. Based on reported moves only, with sources.

Marketing lead: Pedro Demartini (Marketing Director, since 30 July 2025) · Total appointments: 2

Roster: FORWARD (PR), Slingshot (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 30 July 2025 · Marketing lead since: 30 July 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Communicado CommunicadoSeen in credits only
creative, credited 21 Oct 2025 · 1 campaign
Latest: Taste the Magic via Campaign Brief
CommunicadoSeen in credits · 1 yr
media
Slingshot SlingshotConfirmed appointment
media, 30 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
SlingshotConfirmed · 1 yr 3 mth
PR
FORWARD FORWARDConfirmed appointment
PR, 9 Sept 2024 to now · 2 yr 1 mth
Sources: Mumbrella
FORWARDConfirmed · 2 yr 1 mth
design
Cupla CuplaSeen in credits only
design, credited 21 Oct 2025 · 1 campaign
Latest: Taste the Magic via Campaign Brief
CuplaSeen in credits · 1 yr
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaSlingshotCurrent30 July 2025Now1.20
PRFORWARDCurrent9 Sept 2024Now2.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Wicked Sister since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Wicked Sister campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Communicado Seen in creditscreative21 Oct 202521 Oct 20251Taste the Magic via Campaign Brief
Slingshot Seen in creditsmedia21 Oct 202521 Oct 20251Taste the Magic via Campaign Brief
Cupla Seen in creditsdesign21 Oct 202521 Oct 20251Taste the Magic via Campaign Brief

Also credited People named once in Wicked Sister campaign credits

Caitlin Thomas (Brand Manager, Wicked Sister, Campaign Brief) · Kerrie Ryan (Managing Director, Communicado, Campaign Brief) · Annie Price (Executive Creative Director, Communicado, Campaign Brief) · Chris Buchanan (Associate CD/Writer, Communicado, Campaign Brief) · Simon Fleming (Associate CD/Art Director, Communicado, Campaign Brief) · Daniel Hedger (Integrated Strategist, Communicado, Campaign Brief) · Nicki Cole (Integrated Client Director, Communicado, Campaign Brief) · Sasha Tonkes (Account Manager, Communicado, Campaign Brief) · Anna Barham Kumar (Head of Content & Social, Communicado, Campaign Brief) · Lydia Burrows (Senior Digital Creative & Social Media Manager, Communicado, Campaign Brief) · Fiona Mullen (Head of PR and Integration Lead, Communicado, Campaign Brief) · Claudia Frederick (PR Senior Account Director, Communicado, Campaign Brief) · Angie Darras (PR Senior Account Manager, Communicado, Campaign Brief) · Aleasha Rafferty (PR Senior Account Executive, Communicado, Campaign Brief) · Jane Waterhouse (Managing Director, Slingshot, Campaign Brief) · Susan Axford (Head of Planning, Slingshot, Campaign Brief) · Heamund Pong (Business Manager, Slingshot, Campaign Brief) · Lyndal Kearney (Co-founder & Strategy Director, Cupla, Campaign Brief) · Justine Donaldson (Co-founder & Creative Director, Cupla, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 July 202530 July 2025appointmentmediaSlingshotconfirmedvia Campaign Brief
9 Sept 20249 Sept 2024appointmentPRFORWARDconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Pedro DemartiniMarketing Director30 July 2025Now
Caitlin ThomasBrand Manager21 Oct 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Demartini said Slingshot stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Pedro Demartini · the move · via Campaign Brief, 30 July 2025 · paraphrased
AGENCY SAYS Rutherford said Slingshot was thrilled to take on Wicked Sister, and flagged big plans for the next phase. Simon Rutherford · the move · via Mediaweek, 30 July 2025 · paraphrased