ROI.DNA
ROI.DNA. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including Qualtrics, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Brian DeHaan (Senior Vice President of Growth and Client Services)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 143 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Qualtrics | media | 26 Sept 2025 | 1.1 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Warrener pointed to a clear grasp of the customer and category, a record of commercial results and the quality of its people as the reasons for choosing ROI.DNA. Gavin Warrener on Qualtrics · the move · via B&T, 26 Sept 2025 · paraphrased
AGENCY SAYS DeHaan said ROI.DNA was pleased to take on Qualtrics, and flagged big plans for the next phase. Brian DeHaan on Qualtrics · the move · via B&T, 26 Sept 2025 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 Sept 2025 | Qualtrics | media | Won |