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Agencies › VML

VML

VML is a creative agency. AccountMoves records 6 account wins, 2 losses and 1 retention, and 7 current clients including Amazon, Kubota, Linkt, Lion Beer, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Jack Wadham (Senior Art Director), Jake Barrow (Executive Creative Director), James Wills (Creative Director), Robyn Bergmann (Creative Director), Sarah Bailey (Managing Director), Amanda Chen (Art Director), Lewis Brown (Head of Design), Robyn Bergmann (Creative Director), James Wills (Creative Director), Amanda Chen (Art Director), Lewis Brown (Head of Design), Stevi Russell (Lead Producer) · 68 people recorded in total

Career W-L6-2
Retained1
Net $m+0.0
Clients7
2026 rank163

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20261000.00.00.0163
20252000.00.00.066
20242210.00.00.0144
20181000.00.00.089
Career6210.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Amazoncreative21 Aug 20260.2
Kubotacreative16 Sept 20251.1
Linktcreative14 Nov 20241.9
Lion Beerdigital17 July 20188.2
Monash Unicreative8 Feb 20242.7
Monash Universitycreative7 Feb 20242.7
Wendy’s AustraliaPR5 Feb 20251.7

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Basile credited VML with the quality of its people, a collaborative way of working and a clear grasp of the customer and category.
peoplepartnershipaudience understanding
Mark Basile on Kubota · the move · via Campaign Brief, 16 Sept 2025 · paraphrased
AGENCY SAYS Tout said VML was thrilled to take on Kubota, and talked up the brand's standing.
iconicpassionateproudthrilled
Vanessa Tout on Kubota · the move · via Campaign Brief, 16 Sept 2025 · paraphrased
WHY THEY WON Jackson pointed to value for money, a collaborative way of working and its data and technology capability as the reasons for choosing VML.
valuepartnershipdata and technologyexcited
Chris Jackson on Linkt · the move · via Campaign Brief, 14 Nov 2024 · paraphrased
WHY THEY WON Marrone credited VML with sharp strategic thinking, the quality of its people and a collaborative way of working.
strategic thinkingpeoplepartnership
Fabian Marrone on Monash Uni · the move · via B&T, 8 Feb 2024 · paraphrased
WHY THEY WON Marrone credited VML with sharp strategic thinking, the quality of its people and a record of commercial results.
strategic thinkingpeopleeffectivenessexcited
Fabian Marrone on Monash University · the move · via Campaign Brief, 7 Feb 2024 · paraphrased
AGENCY SAYS Barrow said VML was excited to take on Monash University.
excited
Jake Barrow on Monash University · the move · via Campaign Brief, 7 Feb 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
7 Oct 2026Colgate-Palmolive SEEN IN CREDITScreativePermastinkCampaign Brief
1 Apr 2026Kubota SEEN IN CREDITScreativeLove ToughCampaign Brief
28 Aug 2025Colgate-Palmolive SEEN IN CREDITScreativeMediaweek
26 Aug 2025Nestlé SEEN IN CREDITScreativeCommuter CamoMediaweek
19 Sept 2024Defence Force Recruiting SEEN IN CREDITScreativeMediaweek
3 Sept 2024RACQ SEEN IN CREDITScreativeB&T
8 July 2024NSW SES SEEN IN CREDITScreativeCampaign Brief
20 June 2024Queensland University of Technology (QUT) SEEN IN CREDITScreativeReal WorldCampaign Brief
17 Apr 2024Flight Centre Travel Group SEEN IN CREDITScreativeCampaign Brief
17 Mar 2024Defence SEEN IN CREDITScreativeImagine A Career Above The CloudsB&T
9 Oct 2026Colgate-Palmolive (Cuddly) SEEN IN CREDITScreativeB&T
4 Dec 2025Victorian Infrastructure Delivery Authority (VIDA) SEEN IN CREDITScreativeMore Ways to MoveCampaign Brief
21 Nov 2023I AM HOPE SEEN IN CREDITScreativeBlokequetCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
21 Aug 2026AmazoncreativeWon
16 Sept 2025KubotacreativeWon
5 Feb 2025Wendy’s AustraliaPRWon
21 Nov 2024Defence Force RecruitingcreativeLostTBWA\Melbourne
14 Nov 2024LinktcreativeWon
14 Nov 2024The Lottery CorporationcreativeLostSpecial
8 Feb 2024Monash UnicreativeWon
7 Feb 2024Monash UniversitycreativeRetained
17 July 2018Lion BeerdigitalWon