Monash University
As at 16 Oct 2026, AccountMoves records 2 current agencies for Monash University: Reprise (media, since 10 Feb 2019), VML (creative, since 7 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 7 Feb 2024. Based on reported moves only, with sources.
Marketing lead: Fabian Marrone (Chief Marketing, Admissions and Communications Officer and Vice-president, since 3 Apr 2018) · Total appointments: 2
Last review on record: 7 Feb 2024 · Marketing lead since: 3 Apr 2018 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 3 Apr 2018 · 1 campaign
Latest: campaign via B&TVMLY&R Melbourne VMLY&R MelbourneSeen in credits only
creative, credited 2 Aug 2019 · 1 campaign
Latest: FUTURE WITHOUT CHANGE via Campaign BriefVML VMLConfirmed appointment
creative, 7 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
media, 10 Feb 2019 to now · 7 yr 8 mth
Sources: Mumbrella
experiential, credited 2 Aug 2019 · 1 campaign
Latest: FUTURE WITHOUT CHANGE via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | VMLCurrent | 7 Feb 2024 | Now | 2.7 | 0 |
| media | RepriseCurrent | 10 Feb 2019 | Now | 7.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Monash University since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Monash University campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| VML Australia Seen in credits | creative | 2 Nov 2017 | 6 Dec 2023 | 2 | campaign via LBB |
| AIRBAG Seen in credits | production | 6 Dec 2023 | 6 Dec 2023 | 1 | campaign via Campaign Brief |
| VMLY&R Melbourne Seen in credits | creative | 2 Aug 2019 | 2 Aug 2019 | 1 | FUTURE WITHOUT CHANGE via Campaign Brief |
| Graffiti Seen in credits | experiential | 2 Aug 2019 | 2 Aug 2019 | 1 | FUTURE WITHOUT CHANGE via Campaign Brief |
| Y&R Melbourne Seen in credits | creative | 3 Apr 2018 | 3 Apr 2018 | 1 | campaign via B&T |
| Y&R Melbourne Seen in credits | production | 3 Apr 2018 | 3 Apr 2018 | 1 | campaign via B&T |
| A.B. Original Seen in credits | audio | 3 Apr 2018 | 3 Apr 2018 | 1 | campaign via B&T |
| Jumbla Seen in credits | post-production | 2 Nov 2017 | 2 Nov 2017 | 1 | campaign via LBB |
Also credited People named once in Monash University campaign credits
Caroline Knowles (Director of strategic marketing and communications, Monash University, B&T) · Jane Mahuru (Senior manager of strategic marketing and communications, Monash University, B&T) · Paul Nagy (Chief creative officer, Y&R Melbourne, B&T) · James Wills (Creative director, Y&R Melbourne, B&T) · Michael Hyde (Planning director, Y&R Melbourne, B&T) · Matthew Hunt (Group account director, B&T) · Lewis Brown (Designers, B&T) · Simon Gray (Designers, B&T) · Hayden Gregory (Director, Y&R Melbourne, B&T) · Sheridan Wadelton (Executive producer, Y&R Melbourne, B&T) · Billy Browne (Offline editor, Annie Thiele, B&T) · Alek Janev (Online editor, Annie Thiele, B&T) · Kieran Moroney (Senior Art Director, VMLY&R Melbourne, Campaign Brief) · Blair Panozza (Copywriter, VMLY&R Melbourne, Campaign Brief) · Oliver Brock (Creative, VMLY&R Melbourne, Campaign Brief) · Jesse Young (Creative, VMLY&R Melbourne, Campaign Brief) · Tracy Fong (Designer, VMLY&R Melbourne, Campaign Brief) · Leigh Cooke (Editor, VMLY&R Melbourne, Campaign Brief) · Gabriel Montalban (Project Manager, VMLY&R Melbourne, Campaign Brief) · Jules Callan (Producer, VMLY&R Melbourne, Campaign Brief) · Aaron Rocca (Producer, VMLY&R Melbourne, Campaign Brief) · Katherine Chen (Client Service Director, Campaign Brief) · Louise Brugman (Account Director, Campaign Brief) · Jessica Parker (Account Manager, Campaign Brief) · Sarah Leach (Senior Marketing Coordinator, Monash University, Campaign Brief) · Tom Tearle (CEO, VML Australia, Campaign Brief) · Bindy Bassingthwaighte (Group Business Director, VML Australia, Campaign Brief) · Jack Delmonte (Creative Director, VML Australia, Campaign Brief) · Charlie Dejean (Copywriter, VML Australia, Campaign Brief) · Andrew Bao (Art Director, VML Australia, Campaign Brief) · Clancy Walsh (Strategy Director, VML Australia, Campaign Brief) · Charissa Martin (Account Director, VML Australia, Campaign Brief) · Jen Moffatt (Senior Account Manager, VML Australia, Campaign Brief) · Searlait Hogan (Account Manager, VML Australia, Campaign Brief) · Rachel Rider (Executive Producer, VML Australia, Campaign Brief) · Mel Herbert (Lead Producer, VML Australia, Campaign Brief) · Maddie Fricker (Integrated Producer, VML Australia, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 Feb 2024 | 7 Feb 2024 | retention | creative | VML | VML | confirmed | via Campaign Brief | ||
| 10 Feb 2019 | 10 Feb 2019 | appointment | media | Reprise | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Fabian Marrone | Chief Marketing, Admissions and Communications Officer and Vice-president | 3 Apr 2018 | Now |
| Caroline Knowles | Director, Global Marketing | 3 Apr 2018 | Now |
| Jane Mahuru | Senior Manager, Strategic Marketing and Communications | 3 Apr 2018 | 2 Aug 2019 |
| Sarah Leach | Senior Marketing Coordinator | 6 Dec 2023 | Now |