WordPlay
WordPlay. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including ErdiGroup, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Penny Smits (Founder and Principal Consultant)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 68 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ErdiGroup | PR | 22 June 2017 | 9.3 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Smits said WordPlay was delighted to take on ErdiGroup. Penny Smits on ErdiGroup · the move · via B&T, 22 June 2017 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 22 June 2017 | ErdiGroup | PR | Won |