a2 Milk
As at 16 Oct 2026, AccountMoves records 2 current agencies for a2 Milk: Jaywing (digital, since 18 Sept 2023), Dig (social, since 26 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 26 Aug 2024. Based on reported moves only, with sources.
Marketing lead: Lou Tomkins (ANZ Head of Marketing, since 26 Aug 2024) · Total appointments: 2
Last review on record: 26 Aug 2024 · Marketing lead since: 26 Aug 2024 (source)
Agency timeline Which agency has held each account, by discipline
social, 26 Aug 2024 to now · 2 yr 2 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | JaywingCurrent | 18 Sept 2023 | Now | 3.1 | 0 |
| social | DigCurrent | 26 Aug 2024 | Now | 2.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for a2 Milk since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 26 Aug 2024 | 26 Aug 2024 | appointment | social | Dig | confirmed | via Campaign Brief | |||
| 18 Sept 2023 | 18 Sept 2023 | appointment | digital | Jaywing | confirmed | via B&Tvia Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Edith Bailey | Chief Marketing Officer | 18 Sept 2023 | 18 Sept 2023 |
| Lou Tomkins | ANZ Head of Marketing | 26 Aug 2024 | Now |