AAMI
As at 16 Oct 2026, AccountMoves records no current agency appointments for AAMI. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Rapthi Thanapalasingam (Head of Brand and Content, since 9 Feb 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 9 Feb 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 10 May 2019 to 28 July 2021 · 3 campaigns
Latest: Clangers Happen, Lucky You via Campaign BriefOgilvy OgilvySeen in credits only
creative, credited 30 Sept 2021 · 1 campaign
Latest: campaign via MumbrellaOgilvy Australia Ogilvy AustraliaSeen in credits only
creative, credited 3 Aug 2022 to 8 July 2024 · 2 campaigns
Latest: campaign via MumbrellaOMD OMDSeen in credits only
creative, credited 28 Sept 2022 · 1 campaign
Latest: campaign via MumbrellaLeo Australia Leo AustraliaSeen in credits only
creative, credited 9 Feb 2026 · 1 campaign
Latest: campaign via B&TLeo LeoSeen in credits only
creative, credited 19 Mar 2026 to 20 Mar 2026 · 2 campaigns
Latest: Luck of the Bounce via Campaign Brief
media, credited 10 May 2019 · 2 campaigns
Latest: Clangers Happen, Lucky You via Campaign BriefOMD OMDSeen in credits only
media, credited 8 July 2024 to 8 Aug 2024 · 2 campaigns
Latest: campaign via LBB
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for AAMI since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on AAMI campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo Seen in credits | creative | 19 Mar 2026 | 20 Mar 2026 | 2 | Luck of the Bounce via Campaign Brief |
| FINCH Seen in credits | production | 19 Mar 2026 | 20 Mar 2026 | 2 | Luck of the Bounce via Campaign Brief |
| Leo Australia Seen in credits | creative | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| Scoundrel Seen in credits | production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| i4 Casting Seen in credits | production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| Fin Design & Effects Seen in credits | post-production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| OMD Seen in credits | media | 8 July 2024 | 8 Aug 2024 | 2 | campaign via LBB |
| WPP Production Australia Seen in credits | production | 8 July 2024 | 8 Aug 2024 | 2 | campaign via LBB |
| Squeak E. Clean (Australia) Seen in credits | audio | 8 July 2024 | 8 Aug 2024 | 2 | campaign via LBB |
| Ogilvy Australia Seen in credits | creative | 3 Aug 2022 | 8 July 2024 | 2 | campaign via Mumbrella |
| OMD Seen in credits | creative | 28 Sept 2022 | 28 Sept 2022 | 1 | campaign via Mumbrella |
| Ogilvy Seen in credits | creative | 30 Sept 2021 | 30 Sept 2021 | 1 | campaign via Mumbrella |
| Ogilvy Melbourne Seen in credits | creative | 10 May 2019 | 28 July 2021 | 3 | Clangers Happen, Lucky You via Campaign Brief |
| OMD Sydney Seen in credits | media | 10 May 2019 | 10 May 2019 | 2 | Clangers Happen, Lucky You via Campaign Brief |
| Rabbit Content Director: Al Morrow Seen in credits | production | 10 May 2019 | 10 May 2019 | 1 | campaign via B&T |
| The Editors Seen in credits | post-production | 10 May 2019 | 10 May 2019 | 2 | Clangers Happen, Lucky You via Campaign Brief |
| Sam Hopgood at Bang Bang Studios Casting: 2 Divas Seen in credits | audio | 10 May 2019 | 10 May 2019 | 1 | campaign via B&T |
| Rabbit Seen in credits | production | 10 May 2019 | 10 May 2019 | 1 | Clangers Happen, Lucky You via Campaign Brief |
| Sam Hopgood at Bang Bang Studios Seen in credits | audio | 10 May 2019 | 10 May 2019 | 1 | Clangers Happen, Lucky You via Campaign Brief |
| 2 Divas Seen in credits | production | 10 May 2019 | 10 May 2019 | 1 | Clangers Happen, Lucky You via Campaign Brief |
Also credited People named once in AAMI campaign credits
Stephen Carroll (Director, Leo, B&T) · Rapthi Thanapalasingam (Head of Brand and Content, AAMI, B&T) · Julia Reimnitz (AAMI Marketing Manager, AAMI, B&T) · Liza Friedman (AAMI Marketing Lead, AAMI, B&T) · Lisa Marshall (AAMI Marketing Specialist, AAMI, B&T) · Andy Fergusson (Chief Creative Officer, Leo Australia, B&T) · Tim Woolford (Executive Creative Director, Leo Australia, B&T) · Michelle Walsh (Creative Director, Leo Australia, B&T) · Madeleine Batkin-Walkerden (Senior Art Director, Leo Australia, B&T) · Catherine King (Chief Strategy Officer, Leo Australia, B&T) · Mitch Hunter (Group Strategy Director, Leo Australia, B&T) · Hannah Austin (Group Business Director, Amanda Wheeler, B&T) · Tash Tollo (Business Director, Amanda Wheeler, B&T) · Justine Dooner (Executive Producer, Amanda Wheeler, B&T) · Tim Bullock (Director, Scoundrel, B&T) · Adrian Shapiro (Executive Producer, Scoundrel, B&T) · Kate Gooden (Executive Producer, Scoundrel, B&T) · Charlie Taylor (Producer, Scoundrel, B&T) · Crighton Bone (DOP, Scoundrel, B&T) · Amanda Yu (Production Manager, Scoundrel, B&T) · Neville Stevenson (Production Designer, Scoundrel, B&T) · Matic Prusnik (Colourist, Fin Design & Effects, B&T) · Toby Gill (Manager Marketing, AAMI, AAMI, B&T) · Olivia Rourke (Go To Market Lead, AAMI, B&T) · Tom Russell (Associate Creative Director, Ogilvy Melbourne, B&T) · Axel Tagg (Senior Art Director, Ogilvy Melbourne, B&T) · Susannah George (Head of Film & Content, Ogilvy Melbourne, B&T) · Virginia Pracht (Head of Strategy, Ogilvy Melbourne, B&T) · Milly Scott (Group Account Director, Ogilvy Melbourne, B&T) · Eliza Whyte (Account Manager, Ogilvy Melbourne, B&T) · Julia Stretch (Senior Social Creative, Ogilvy Melbourne, B&T) · Thad King (Business Director, OMD Sydney, B&T) · Alex Englis (Account Director, OMD Sydney, B&T) · Mim Haysom (Executive General Manager Brand & Marketing Suncorp, AAMI, Campaign Brief) · Mark Behr (Executive Manager Marketing Insurance, AAMI, Campaign Brief) · David Ponce de Leon (Executive Creative Director, Ogilvy Melbourne, Campaign Brief) · Lenna Boland (Creative Director, Ogilvy Melbourne, Campaign Brief) · Nick Hurley (Senior Manager, Sports Sponsorship, OMD Sydney, Campaign Brief) · Joe McCabe (Account Manager, OMD Sydney, Campaign Brief) · Al Morrow (Content Director, Rabbit, Campaign Brief) · Lucas Jenner (Executive Producer, Rabbit, Campaign Brief) · Alice Grant (Producer, Rabbit, Campaign Brief) · Germain McMicking (Director of Photography, Rabbit, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Toby Gill | Manager Marketing | 10 May 2019 | 10 May 2019 |
| Mim Haysom | Executive General Manager Brand & Marketing Suncorp | 10 May 2019 | 13 May 2019 |
| Mark Behr | Executive Manager Marketing Insurance | 10 May 2019 | 17 June 2019 |
| Rapthi Thanapalasingam | Head of Brand and Content | 9 Feb 2026 | Now |
| Julia Reimnitz | AAMI Marketing Manager | 9 Feb 2026 | Now |
| Liza Friedman | AAMI Marketing Lead | 9 Feb 2026 | Now |
| Lisa Marshall | AAMI Marketing Specialist | 9 Feb 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
