ABC
As at 16 Oct 2026, AccountMoves records no current agency appointments for ABC. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Belinda Drew (Head of Marketing, since 21 Sept 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 21 Sept 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 1 Sept 2021 · 1 campaign
Latest: campaign via MumbrellaHowatson+Company Howatson+CompanySeen in credits only
creative, credited 28 Oct 2024 · 1 campaign
Latest: campaign via Campaign BriefPrincess A Creative Company Princess A Creative CompanySeen in credits only
creative, credited 21 Sept 2026 · 3 campaigns
Latest: campaign via Mumbrella
design, credited 21 Sept 2026 · 3 campaigns
Latest: campaign via Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for ABC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on ABC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Princess A Creative Company Seen in credits | creative | 21 Sept 2026 | 21 Sept 2026 | 3 | campaign via Mumbrella |
| DIVISION Seen in credits | production | 21 Sept 2026 | 21 Sept 2026 | 3 | campaign via Mumbrella |
| Sonar Music Seen in credits | design | 21 Sept 2026 | 21 Sept 2026 | 3 | campaign via Mumbrella |
| Howatson+Company Seen in credits | creative | 28 Oct 2024 | 28 Oct 2024 | 1 | campaign via Campaign Brief |
| In-house by ABC Made Seen in credits | creative | 1 Sept 2021 | 1 Sept 2021 | 1 | campaign via Mumbrella |
Also credited People named once in ABC campaign credits
Milla McPhee (Director, Audiences, ABC, Campaign Brief) · Belinda Drew (Head of Marketing, ABC, Campaign Brief) · Sally Phelps (Head of Media, ABC, Campaign Brief) · Sarah McDonald (Group Marketing Manager, Screen, ABC, Campaign Brief) · Anja Cherry (Marketing Manager, Brand, ABC, Campaign Brief) · Rachel Brown (Media Planning Lead, ABC, Campaign Brief) · Harriet Fisher (Senior Media Planner, ABC, Campaign Brief) · Brooke Tunbridge (Digital Media Planner, ABC, Campaign Brief) · Lilian Sor (Chief Strategy Officer, Princess A Creative Company, Campaign Brief) · Renata Barbosa (Executive Producer, Princess A Creative Company, Campaign Brief) · Sanjay De Silva (Director, DIVISION, Campaign Brief) · Danny Long (Casting Director, DIVISION, Campaign Brief) · Lula Cucchiara (Photography, Sonar Music, Campaign Brief) · Fiona Lake (Group Marketing Manager, Audio, ABC, Campaign Brief) · Melissa Tracey (Marketing Manager, Music & Youth, ABC, Campaign Brief) · Alan Pigram (Marketing Specialist, Music & Youth, ABC, Campaign Brief) · Kirsten Nheu (Marketing Coordinator, Music & Youth, ABC, Campaign Brief) · Lachlan Macara (Head of triple j, Double J & Country, ABC, Campaign Brief) · Gavin Chimes (Chief Creative Officer, Howatson+Company, Campaign Brief) · Dom Hickey (Chief Strategy Officer, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Campaign Brief) · Ellena Mills (Head of Design, Campaign Brief) · Scott Zuliani (Creative Directors, Campaign Brief) · Jared Wicker (Creative Directors, Campaign Brief) · Trent Michael (Design Director, Campaign Brief) · Jason Nguyen (Designers, Campaign Brief) · Gabriella Dudman (Designers, Campaign Brief) · Phil Reyestan (Junior Designer, Campaign Brief) · Phoebe Gribble (Art Director, Campaign Brief) · King Yong (Senior Editor, Simon Merrifield, Campaign Brief) · Belle Simmonds (Group Business Director, Simon Merrifield, Campaign Brief) · Maddy Phillips (Business Director, Simon Merrifield, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Fiona Lake | Group Marketing Manager, Audio | 28 Oct 2024 | Now |
| Melissa Tracey | Marketing Manager, Music & Youth | 28 Oct 2024 | Now |
| Alan Pigram | Marketing Specialist, Music & Youth | 28 Oct 2024 | Now |
| Kirsten Nheu | Marketing Coordinator, Music & Youth | 28 Oct 2024 | Now |
| Belinda Drew | Head of Marketing | 21 Sept 2026 | Now |
| Sarah McDonald | Group Marketing Manager, Screen | 21 Sept 2026 | Now |
| Anja Cherry | Marketing Manager, Brand | 21 Sept 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
