16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Agencies › Howatson+Company

Howatson+Company

Howatson+Company is a creative agency. AccountMoves records 19 account wins, 0 losses and 1 retention, and 20 current clients including ABN Group, AFR, Australian Financial Review, CommBank, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Chris Howatson (Founder), Sasha Smith (Chief Media Officer), Renee Hyde (Group Managing Director), Rebecca Robertson (Managing Partner), Richard Shaw (Chief Creative Officer), Jeremy Hogg (Executive Creative Directors), Levi Slavin (Chief Creative Officer), Gavin Chimes (Chief Creative Officer), Holly Alexander (Chief Production Officer), Jared Wicker (Creative Director), Elaine Li (Creative Directors), Ellena Mills (Head of Craft) · 115 people recorded in total

Career W-L19-0
Retained1
Net $m+0.0
Clients20
2026 rank1

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20265000.00.00.01
20255010.00.00.04
20241000.00.00.086
20233000.00.00.012
20225000.00.00.02
Career19010.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
ABN Groupcreative24 Nov 20250.9
AFRcreative13 May 20251.4
Australian Financial Reviewcreative12 May 20251.4
CommBankcreative2 June 20260.4
Commonwealth Bankmedia2 June 20260.4
Domaincreative1 Feb 20233.7
DuluxGroupcreative4 Aug 20260.2
GMHBAcreative18 Oct 20224.0
Health Insurer GMHBAcreative17 Oct 20224.0
Myercreative27 Jan 20251.7
Selleyscreative12 Aug 20242.2
SharkNinjacreative27 May 20260.4
TK Maxxcreative3 Aug 20224.2
TikTokcreative29 July 20260.2
UNICEF Australiamedia25 Apr 20233.5
UNSW Sydneymedia19 May 20224.4
UNSW Sydneycreative20 Apr 20233.5
UNSW Sydneyunspecified7 May 20251.4
University Of NSWmedia19 May 20224.4
Vodafone Australiacreative23 July 20251.2

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)

WHY THEY WON Tyrrell pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing Howatson+Company.
strategic thinkingcreativitypeoplenext chapter
Antoinette Tyrrell on DuluxGroup · the move · via Campaign Brief, 4 Aug 2026 · paraphrased
AGENCY SAYS Hyde said Howatson+Company was eager to take on DuluxGroup, and talked up the brand's standing.
can't wait to get startediconic
Renée Hyde on DuluxGroup · the move · via Campaign Brief, 4 Aug 2026 · paraphrased
WHY THEY WON Shukla credited Howatson+Company with a close cultural match, a clear grasp of the customer and category and the strength of its creative ideas.
cultural fitaudience understandingcreativityexcited
Aby Shukla on SharkNinja · the move · via Campaign Brief, 27 May 2026 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was delighted to take on SharkNinja, and flagged big plans for the next phase.
ambitiousdelightedproud
Chris Howatson on SharkNinja · the move · via Campaign Brief, 27 May 2026 · paraphrased
WHY THEY WON Kelaher credited Howatson+Company with a close cultural match, sharp strategic thinking and a clear grasp of the customer and category.
cultural fitstrategic thinkingaudience understandingambitiouscan't waitdelightedexcited
Astrid Kelaher on ABN Group · the move · via Campaign Brief, 24 Nov 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Vodafone Australia.
privilege
Chris Howatson on Vodafone Australia · the move · via Campaign Brief, 23 July 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on AFR.
Chris Howatson on AFR · the move · via Mediaweek, 13 May 2025 · paraphrased
WHY THEY WON Straubinger pointed to a close cultural match, strong chemistry with the client team and the quality of its people as the reasons for choosing Howatson+Company.
cultural fitchemistrypeopleexcitednext chapter
Vera Straubinger on Australian Financial Review · the move · via Campaign Brief, 12 May 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Australian Financial Review.
Chris Howatson on Australian Financial Review · the move · via Campaign Brief, 12 May 2025 · paraphrased
WHY THEY WON Burley pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Howatson+Company.
effectivenesscreativityaudience understandingthrilled
Clarabella Burley on Myer · the move · via B&T, 28 Jan 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Myer, and talked up the brand's standing.
iconicincredibleprivilege
Chris Howatson on Myer · the move · via B&T, 28 Jan 2025 · paraphrased
WHY THEY WON Tyrrell pointed to the quality of its people as the reasons for choosing Howatson+Company.
peopleambitiousexciting timethrilled
Antoinette Tyrrell on Selleys · the move · via Campaign Brief, 12 Aug 2024 · paraphrased
AGENCY SAYS Hyde said Howatson+Company was proud to take on Selleys, and flagged big plans for the next phase.
ambitiousprivilegeproud
Renee Hyde on Selleys · the move · via Campaign Brief, 12 Aug 2024 · paraphrased
WHY THEY WON Hodgson said Howatson+Company stood out for a close cultural match, the quality of its people and sharp strategic thinking.
cultural fitpeoplestrategic thinkingambitiousexcited
Libby Hodgson on UNICEF Australia · the move · via Campaign Brief, 26 Apr 2023 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on UNICEF Australia.
privilege
Chris Howatson on UNICEF Australia · the move · via Campaign Brief, 26 Apr 2023 · paraphrased
WHY THEY WON Lloyd-Jones credited Howatson+Company with a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas.
audience understandingstrategic thinkingcreativityexcited
Sofia Lloyd-Jones on UNSW Sydney · the move · via Campaign Brief, 20 Apr 2023 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was thrilled to take on UNSW Sydney, and flagged big plans for the next phase.
ambitiousprivilegethrilled
Chris Howatson on UNSW Sydney · the move · via Campaign Brief, 20 Apr 2023 · paraphrased
WHY THEY WON Darley credited Howatson+Company with sharp strategic thinking, strong chemistry with the client team and the quality of its people.
strategic thinkingchemistrypeopleambitiouselevatepassionatethrilled
Rebecca Darley on Domain · the move · via Campaign Brief, 1 Feb 2023 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was proud to take on Domain, and flagged big plans for the next phase.
ambitiousprivilegeproud
Chris Howatson on Domain · the move · via Campaign Brief, 1 Feb 2023 · paraphrased
AGENCY SAYS Robertson said Howatson+Company was thrilled to take on GMHBA.
delightedthrilled
Rebecca Robertson on GMHBA · the move · via Campaign Brief, 18 Oct 2022 · paraphrased
WHY THEY WON Dunseath credited Howatson+Company with a collaborative way of working and the quality of its people.
partnershippeoplethrilled
Tony Dunseath on TK Maxx · the move · via B&T, 3 Aug 2022 · paraphrased
AGENCY SAYS Hyde said Howatson+Company was excited to take on TK Maxx.
excited
Renee Hyde on TK Maxx · the move · via B&T, 3 Aug 2022 · paraphrased
WHY THEY WON Lloyd-Jones credited Howatson+Company with a close cultural match, sharp strategic thinking and a record of commercial results.
cultural fitstrategic thinkingeffectivenessexcited
Sofia Lloyd-Jones on UNSW Sydney · the move · via Campaign Brief, 20 May 2022 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on UNSW Sydney.
Chris Howatson on UNSW Sydney · the move · via Campaign Brief, 20 May 2022 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
16 Oct 2026Zelora SEEN IN CREDITScreativeGaryB&T
12 Oct 2026Greencross Vets SEEN IN CREDITScreativeCampaign Brief
5 July 2024UNSW Sydney SEEN IN CREDITScreativeProgress For AllB&T
22 Nov 2023UNICEF Australia SEEN IN CREDITScreativeCampaign Brief
19 May 2025Allianz Australia SEEN IN CREDITScreativeCare you can count onCampaign Brief
22 Apr 2026Mobile Muster SEEN IN CREDITScreativeCampaign Brief
24 Mar 2026Petbarn Foundation SEEN IN CREDITScreativeCampaign Brief
24 Mar 2026Petbarn Foundation SEEN IN CREDITSPRCampaign Brief
26 Mar 2026Myer SEEN IN CREDITScreativeMediaweek
9 Sept 2025Seasol SEEN IN CREDITScreativeDirty Old SecretsB&T
4 Sept 2025Yates Australia SEEN IN CREDITScreativeB&T
28 Oct 2024ABC SEEN IN CREDITScreativeCampaign Brief
1 Oct 2024Australian Broadcasting Corporation SEEN IN CREDITScreativeAlways Free. Always EntertainingB&T
7 Dec 2023Petbarn SEEN IN CREDITScreativeCampaign Brief
14 May 2024iSelect SEEN IN CREDITScreativeSave MoreB&T
3 Aug 2026Domain (Part of CoStar Group) SEEN IN CREDITScreativeopen home thatCampaign Brief
8 Oct 2025Selleys SEEN IN CREDITScreativeCampaign Brief
1 Nov 2023Belong SEEN IN CREDITSmediaCampaign Brief
9 Nov 2021Plenti SEEN IN CREDITScreativeCampaign Brief
27 Mar 2023TK Maxx SEEN IN CREDITScreativeCampaign Brief
2 Feb 2023MYOB SEEN IN CREDITScreativeMYOBelieveCampaign Brief
28 Feb 2023GMHBA Health Insurance SEEN IN CREDITScreativeB&T
16 Mar 2023GMHBA SEEN IN CREDITScreativeMumbrella
1 Nov 2023Belong SEEN IN CREDITScreativeCampaign Brief
30 Mar 202310:PM SEEN IN CREDITScreativeCampaign Brief
12 Apr 2023DoorDash Australia SEEN IN CREDITScreativeCampaign Brief
25 July 2023Modibodi SEEN IN CREDITScreativeCampaign Brief
4 Sept 2023Domain Group SEEN IN CREDITScreativeCampaign Brief
25 Oct 2023Matilda Bay Brewery SEEN IN CREDITScreativeCampaign Brief
25 Oct 2023Matilda Bay Brewery SEEN IN CREDITSdigitalCampaign Brief
22 Nov 2023UNICEF Australia SEEN IN CREDITSmediaCampaign Brief
1 Aug 2024Qantas SEEN IN CREDITScreativeCampaign Brief
16 Feb 2026Nine SEEN IN CREDITScreatives First Brand Campaign in 4 Years Notes LBB
2 Aug 2026Domain SEEN IN CREDITScreativeMediaweek
6 Oct 2026Vodafone SEEN IN CREDITScreativevery possibly true storyCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
4 Aug 2026DuluxGroupcreativeWon
29 July 2026TikTokcreativeWon
2 June 2026CommBankcreativeWonM+C Saatchi
2 June 2026Commonwealth BankmediaWonM+C Saatchi
27 May 2026SharkNinjacreativeWon
24 Nov 2025ABN GroupcreativeWon
23 July 2025Vodafone AustraliacreativeWon
13 May 2025AFRcreativeWon
12 May 2025Australian Financial ReviewcreativeWon
7 May 2025UNSW SydneyRetained
27 Jan 2025MyercreativeWon
12 Aug 2024SelleyscreativeWon
25 Apr 2023UNICEF AustraliamediaWon
20 Apr 2023UNSW SydneycreativeWon
1 Feb 2023DomaincreativeWon
18 Oct 2022GMHBAcreativeWon
17 Oct 2022Health Insurer GMHBAcreativeWon
3 Aug 2022TK MaxxcreativeWon
19 May 2022University Of NSWmediaWon
19 May 2022UNSW SydneymediaWon