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Brands › Air New Zealand

Air New Zealand

As at 16 Oct 2026, AccountMoves records 1 current agency for Air New Zealand: alt/shift/ (PR, since 16 May 2022). Agency changes reported since 2016: 0. Last reported move: 16 May 2022. Based on reported moves only, with sources.

Marketing lead: Jane Anthony (GM, Brand & Marketing, since 13 May 2024) · Total appointments: 1

Roster: alt/shift/ (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 16 May 2022 · Marketing lead since: 13 May 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Shine Communications Shine CommunicationsSeen in credits only
creative, credited 26 May 2021 · 1 campaign
Latest: We Fly For You via Campaign Brief
Bastion Shine New Zealand Bastion Shine New ZealandSeen in credits only
creative, credited 13 May 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
Dentsu DentsuSeen in credits only
media, credited 1 Dec 2023 · 1 campaign
Latest: The Great Christmas Chase via Campaign Brief
Vacant on record
PR
alt/shift/ alt/shift/Confirmed appointment
PR, 16 May 2022 to now · 4 yr 5 mth
Sources: Mumbrella
alt/shift/Confirmed · 4 yr 5 mth
design
Liquid Studios – Pete van der Fluit Liquid Studios – Pete van der FluitSeen in credits only
design, credited 26 May 2021 · 1 campaign
Latest: We Fly For You via Campaign Brief
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRalt/shift/Current16 May 2022Now4.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Air New Zealand since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Air New Zealand campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Shine New Zealand Seen in creditscreative13 May 202413 May 20241campaign via Campaign Brief
The Sweet Shop Seen in creditsproduction13 May 202413 May 20241campaign via Campaign Brief
Images Seen in creditspost-production13 May 202413 May 20241campaign via Campaign Brief
Film Maker | Exec Producer – Christopher (Fori) Bojilov Seen in creditsother13 May 202413 May 20241campaign via Campaign Brief
Take Two Productions | Exec Producer – Hong Kiat Goh Seen in creditsother13 May 202413 May 20241campaign via Campaign Brief
Dentsu Seen in creditsmedia1 Dec 20231 Dec 20231The Great Christmas Chase via Campaign Brief
Liquid Seen in creditsaudio13 May 202213 May 20221campaign via Campaign Brief
Shine Communications Seen in creditscreative26 May 202126 May 20211We Fly For You via Campaign Brief
Eight Seen in creditsproduction26 May 202126 May 20211We Fly For You via Campaign Brief
Franklin Road – Jonathan Mihaljevich Seen in creditsaudio26 May 202126 May 20211We Fly For You via Campaign Brief
Drax Project | UM Seen in creditsaudio26 May 202126 May 20211We Fly For You via Campaign Brief
Liquid Studios – Pete van der Fluit Seen in creditsdesign26 May 202126 May 20211We Fly For You via Campaign Brief

Also credited People named once in Air New Zealand campaign credits

Jamie Lawrence (Director, Eight, Campaign Brief) · Claire Kelly (Producer, Eight, Campaign Brief) · Katie Millington (Executive Producers, Eight, Campaign Brief) · Marty Williams (Director of Photography, Eight, Campaign Brief) · Alex O’Shaunessey (Editor, Eight, Campaign Brief) · Jeremy O’Brien (General Manager Brand and Marketing, Air New Zealand, Campaign Brief) · Mariam Tawfik (Brand and Marketing Manager, Air New Zealand, Campaign Brief) · Tara Ryan (Brand Manager, Air New Zealand, Campaign Brief) · Summer Skelton (Content Delivery Manager, Air New Zealand, Campaign Brief) · Rich Maddocks (Chief Creative Officer, Bastion Shine, Campaign Brief) · Clementina de Ruiter (Art Director, Bastion Shine, Campaign Brief) · Rachel Jamieson (Copywriter, Bastion Shine, Campaign Brief) · Chris Hotchin (Group Business Director, Bastion Shine, Campaign Brief) · Danny Murphy (Business Director, Bastion Shine, Campaign Brief) · Andy McLeish (Chief Strategy Officer, Bastion Shine, Campaign Brief) · Ryan Jordan (Group Strategy Director, Bastion Shine, Campaign Brief) · Josh Frizzell (Director, Bastion Shine, Campaign Brief) · Darryl Ward (DOP, Bastion Shine, Campaign Brief) · Phil Liefting (Producer, Bastion Shine, Campaign Brief) · Simon Woodard (Production Manager, Bastion Shine, Campaign Brief) · Guy Treadgold (Production Designer, Bastion Shine, Campaign Brief) · Julian Currin (Offline Editor, Bastion Shine, Campaign Brief) · Marc McCarthy (Colourist, Bastion Shine, Campaign Brief) · Imogen Thornton (Senior Manager, Brand & Marketing, Air New Zealand, Campaign Brief) · Sarah Sangster (Senior Manager, Brand & Marketing, Air New Zealand, Campaign Brief) · Olivia Brown (Loyalty Brand Manager, Air New Zealand, Campaign Brief) · Samantha Bogun (Airpoints Marketing Executive, Air New Zealand, Campaign Brief) · Saini Tuitupou (Manager, Content Hub, Air New Zealand, Campaign Brief) · Matthew Collins (Photographer, Air New Zealand, Campaign Brief) · Shannah Gibson (Photographer, Air New Zealand, Campaign Brief) · Oliver Green (Creative Director, Air New Zealand, Campaign Brief) · Hamish Cullen (Art Director, Air New Zealand, Campaign Brief) · Zach Hall (Copywriter, Air New Zealand, Campaign Brief) · Sabrina Hemmingsen-Jensen (Senior Business Director, Air New Zealand, Campaign Brief) · Julie Darlow (Group Strategy Director, Air New Zealand, Campaign Brief) · Danny Carlsen (Head of Design, Air New Zealand, Campaign Brief) · Luke Guilford (Senior Designers, Air New Zealand, Campaign Brief) · Brendan O’Dwyer (Senior Designers, Air New Zealand, Campaign Brief) · Hannah Christenson (Designers, Air New Zealand, Campaign Brief) · Tim Wightman (Designers, Air New Zealand, Campaign Brief) · Pip Mayne (Senior Producer, Air New Zealand, Campaign Brief) · Richard Hale (Managing Director, Media, Air New Zealand, Campaign Brief) · Amy Green (Strategy Director, Courtney Wide, Campaign Brief) · Cara Coutts (Group Business Director, Courtney Wide, Campaign Brief) · Abel Banda (Business Director, Courtney Wide, Campaign Brief) · Lily McCallum (Senior Digital Manager, Courtney Wide, Campaign Brief) · Hannah Morgan (Digital Manager, Courtney Wide, Campaign Brief) · Annabel Tietjen (Business Manager, Courtney Wide, Campaign Brief) · Erin Craig (Digital Executive, Courtney Wide, Campaign Brief) · Adam Stevens (Director, Courtney Wide, Campaign Brief) · Andrew McLean (Executive Producer, Courtney Wide, Campaign Brief) · George Mackenzie (Managing Director, Courtney Wide, Campaign Brief) · Crighton Bone (DOP, Courtney Wide, Campaign Brief) · Dan Kircher (Editor, Courtney Wide, Campaign Brief) · Bruce Everard (Production Designer, Courtney Wide, Campaign Brief) · Tamara O’Neill (Producer, Liquid, Campaign Brief) · Nigel Mortimer (Lead contact, Liquid, Campaign Brief) · Richard Borg (Social editor, Liquid, Campaign Brief) · Jane Anthony (GM, Brand & Marketing, Air New Zealand, Campaign Brief) · Jen Macindoe (Brand Lead, Brand & Marketing, Air New Zealand, Campaign Brief) · Ashley Aitken (Chapter Lead, Brand and Marketing, Air New Zealand, Campaign Brief) · Holly Rogers (Senior Brand Specialist, Brand & Marketing, Air New Zealand, Campaign Brief) · Casey King (Content Delivery Manager, Brand & Marketing, Air New Zealand, Campaign Brief) · Maria Jackson (Chapter Lead Social Media, Brand & Marketing, Air New Zealand, Campaign Brief) · Raman Mahi (Global Brand & Social Media Specialist, Brand & Marketing, Air New Zealand, Campaign Brief) · Dom Antelme (Executive Creative Director, Bastion Shine New Zealand, Campaign Brief) · Ben Barnes (Creative Director, Bastion Shine New Zealand, Campaign Brief) · Matt Webster (Creative Director, Bastion Shine New Zealand, Campaign Brief) · Mel Tombs (Creative Services Director, Bastion Shine New Zealand, Campaign Brief) · Toby Sellers (Managing Director Bastion Creative, Bastion Shine New Zealand, Campaign Brief) · Kristina Lindsay (Business Director, Bastion Shine New Zealand, Campaign Brief) · Mark Albiston (Director, The Sweet Shop, Campaign Brief) · Ben Dailey (Executive Producer, The Sweet Shop, Campaign Brief) · Kate Roydhouse (Executive Producer, The Sweet Shop, Campaign Brief) · Andy Mauger (Producer, The Sweet Shop, Campaign Brief) · Neville Stevenson (Production Designer, The Sweet Shop, Campaign Brief) · Jon Lithgow (Art Director, The Sweet Shop, Campaign Brief) · Fraser Clements (Photographer, Take Two Productions | Exec Producer – Hong Kiat Goh, Campaign Brief) · Gerardine Turney (Producer and Agent, Take Two Productions | Exec Producer – Hong Kiat Goh, Campaign Brief) · Cam Ballantyne (Composer, Take Two Productions | Exec Producer – Hong Kiat Goh, Campaign Brief) · Greg Junovich (Sound Designer, Take Two Productions | Exec Producer – Hong Kiat Goh, Campaign Brief) · Ariana Mirus (Producer, Take Two Productions | Exec Producer – Hong Kiat Goh, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 May 202216 May 2022appointmentPRalt/shift/confirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Jeremy O’BrienGeneral Manager, Brand & Marketing3 Dec 202113 May 2022
Mariam TawfikBrand and Marketing Manager3 Dec 20213 Dec 2021
Tara RyanBrand Manager3 Dec 20213 Dec 2021
Imogen ThorntonSenior Manager, Brand & Marketing13 May 202213 May 2022
Sarah SangsterSenior Manager, Brand & Marketing13 May 202213 May 2022
Olivia BrownLoyalty Brand Manager13 May 202213 May 2022
Samantha BogunAirpoints Marketing Executive13 May 202213 May 2022
Saini TuitupouChapter Lead Content Marketing, Brand & Marketing13 May 2022Now
Jane AnthonyGM, Brand & Marketing13 May 2024Now
Jen MacindoeBrand Lead, Brand & Marketing13 May 2024Now
Ashley AitkenChapter Lead, Brand and Marketing13 May 2024Now
Holly RogersSenior Brand Specialist, Brand & Marketing13 May 2024Now
Casey KingContent Delivery Manager, Brand & Marketing13 May 20245 Nov 2024
Maria JacksonChapter Lead Social Media, Brand & Marketing13 May 2024Now
Raman MahiGlobal Brand & Social Media Specialist, Brand & Marketing13 May 2024Now

Stated reasons and comments Paraphrased, with source links

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