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Agencies › Dentsu

Dentsu

Dentsu is a media agency. AccountMoves records 8 account wins, 4 losses and 0 retentions, and 8 current clients including Anthony Bartram, MercyCare, Murdoch Uni, Murdoch University, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Jim Groves (Managing Director), Danny Bass (CEO Media), Chris Ernst (Managing Director), Glenn Lovett (Global Managing Director)

Career W-L8-4
Retained0
Net $m+0.0
Clients8
2026 rank8

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20263000.00.00.08
20241100.00.00.0146
20231000.00.00.055
20223000.00.00.08
20200100.00.00.093
20190200.00.00.094
Career8400.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Anthony Bartrammedia17 Jan 20233.7
MercyCaremedia29 June 20260.3
Murdoch Uniunspecified27 Apr 20224.5
Murdoch Universitymedia27 Apr 20224.5
Preventive Health SAmedia6 Aug 20260.2
Scenic Groupdigital2 Nov 20224.0
Tabcorpmedia2 June 20260.4
eBaymedia6 Sept 20242.1

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Murphy credited Dentsu with sharp strategic thinking, a close cultural match and a record of commercial results. Chelsea Murphy on Preventive Health SA · the move · via Campaign Brief, 6 Aug 2026 · paraphrased
WHY THEY WON Kurson pointed to a clear grasp of the customer and category, the quality of its people and a close cultural match as the reasons for choosing Dentsu. Nawal Leon Kurson on MercyCare · the move · via Campaign Brief, 29 June 2026 · paraphrased
AGENCY SAYS Bass said Dentsu was pleased to take on ARN’s Anthony Bartram.
Danny Bass on Anthony Bartram · the move · via B&T, 17 Jan 2023 · paraphrased
WHY THEY WON Wolfsteiner credited Dentsu with the quality of its people and a clear grasp of the customer and category. Anna Wolfsteiner on Scenic Group · the move · via Campaign Brief, 3 Nov 2022 · paraphrased
WHY THEY WON Tyler pointed to the quality of its people as the reasons for choosing Dentsu. Kristen Tyler on Murdoch University · the move · via Campaign Brief, 27 Apr 2022 · paraphrased
AGENCY SAYS Groves said Dentsu was pleased to take on Murdoch University.
Jim Groves on Murdoch University · the move · via Campaign Brief, 27 Apr 2022 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
11 Oct 2026University of New England SEEN IN CREDITScreativeFrom U to NextCampaign Brief
11 Aug 2026Pandora SEEN IN CREDITSmediaB&T
3 June 2024Tourism and Events Queensland SEEN IN CREDITSmediaCampaign Brief
3 Mar 2024Aveo SEEN IN CREDITSmediaCampaign Brief
4 Mar 2022DB Breweries SEEN IN CREDITSmediaCampaign Brief
26 Sept 2022Kathmandu SEEN IN CREDITSmediaget out there and stay out thereCampaign Brief
1 Mar 2023Everyday Insurance SEEN IN CREDITSmediaMake Everyday CountCampaign Brief
1 Dec 2023Air New Zealand SEEN IN CREDITSmediaThe Great Christmas ChaseCampaign Brief
2 Oct 2026MercyCare SEEN IN CREDITSmediaWhen Life NeedsCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
6 Aug 2026Preventive Health SAmediaWon
29 June 2026MercyCaremediaWon
2 June 2026TabcorpmediaWon
6 Sept 2024eBaymediaWon
25 June 2024Toyota AustraliaotherLostSaatchi & Saatchi
17 Jan 2023Anthony BartrammediaWon
2 Nov 2022Scenic GroupdigitalWon
27 Apr 2022Murdoch UniWon
27 Apr 2022Murdoch UniversitymediaWon
9 Sept 2020Bendigo BankmediaLostNunn Media
11 July 2019Australia PostmediaLostWavemaker
16 Apr 2019Virgin AustraliamediaLostPHD