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Brands › Australian Financial Review

Australian Financial Review

As at 16 Oct 2026, AccountMoves records 1 current agency for Australian Financial Review: Howatson+Company (creative, since 12 May 2025). Agency changes reported since 2016: 0. Last reported move: 12 May 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Howatson+Company (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 May 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Howatson+Company Howatson+CompanyConfirmed appointment
creative, 12 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
Howatson+CompanyConfirmed · 1 yr 5 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent12 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Australian Financial Review since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 May 202512 May 2025appointmentcreativeHowatson+Companyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Vera StraubingerHead of Brand and Acquisition12 May 202513 May 2025

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Straubinger pointed to a close cultural match, strong chemistry with the client team and the quality of its people as the reasons for choosing Howatson+Company.
cultural fitchemistrypeopleexcitednext chapter
Vera Straubinger · the move · via Campaign Brief, 12 May 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Australian Financial Review.
Chris Howatson · the move · via Campaign Brief, 12 May 2025 · paraphrased