Australian Pork
As at 16 Oct 2026, AccountMoves records 2 current agencies for Australian Pork: Dig (creative, since 8 Nov 2023), Enigma (media, since 3 Dec 2025). Agency changes reported since 2016: 1. Last reported move: 3 Dec 2025. Based on reported moves only, with sources.
Marketing lead: Rob Farmer (CMO, since 4 Dec 2025) · Total appointments: 3
Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current
Last review on record: 3 Dec 2025 · Marketing lead since: 4 Dec 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative
Dig DigConfirmed appointment
creative, 8 Nov 2023 to now · 2 yr 11 mth
Sources: Campaign Brief
creative, 8 Nov 2023 to now · 2 yr 11 mth
Sources: Campaign Brief
media
Slingshot SlingshotConfirmed appointment
media, 14 June 2017 to 3 Dec 2025 · 8 yr 6 mth
Sources: B&TEnigma EnigmaConfirmed appointment
media, 3 Dec 2025 to now · 10 mth
Sources: Campaign Brief · B&T
media, 14 June 2017 to 3 Dec 2025 · 8 yr 6 mth
Sources: B&TEnigma EnigmaConfirmed appointment
media, 3 Dec 2025 to now · 10 mth
Sources: Campaign Brief · B&T
2020202120222023202420252026
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | DigCurrent | 8 Nov 2023 | Now | 2.9 | 0 |
| media | EnigmaCurrent | 3 Dec 2025 | Now | 0.9 | 0 |
| media | Slingshot | 14 June 2017 | 3 Dec 2025 | 8.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 3 Dec 2025 | media: Slingshot to Enigma | Campaign Brief · B&T |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 3 Dec 2025 | 3 Dec 2025 | win | media | Slingshot | Enigma | confirmed | via Campaign Briefvia B&T | ||
| 8 Nov 2023 | 8 Nov 2023 | appointment | creative | Dig | confirmed | via Campaign Brief | |||
| 14 June 2017 | 14 June 2017 | appointment | media | Slingshot | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Peter Haydon | General Manager of Marketing | 14 June 2017 | 14 June 2017 |
| Rob Farmer | CMO | 4 Dec 2025 | Now |
Stated reasons and comments Paraphrased, with source links
WHY THEY WON Farmer credited Enigma with a record of commercial results and the quality of its people. Rob Farmer · the move · via B&T, 4 Dec 2025 · paraphrased
AGENCY SAYS Ramsey said Dig was excited to take on Australian Pork. Lisa Ramsey · the move · via Campaign Brief, 8 Nov 2023 · paraphrased
WHY THEY WON Andrae credited Dig with value for money. Margo Andrae · the move · via Campaign Brief, 8 Nov 2023 · paraphrased
WHY THEY WON Haydon said Slingshot stood out for the strength of its creative ideas, a record of commercial results and its data and technology capability. Peter Haydon · the move · via B&T, 14 June 2017 · paraphrased