Avis Budget Group
As at 16 Oct 2026, AccountMoves records 2 current agencies for Avis Budget Group: Ikon (creative, since 16 May 2018), Red Agency (PR, since 16 July 2018). Agency changes reported since 2016: 0. Last reported move: 16 July 2018. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Ikon (creative), Red Agency (PR) Small roster
Last review on record: 16 July 2018 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 16 May 2018 to now · 8 yr 5 mth
Sources: B&THost HostSeen in credits only
creative, credited 13 Sept 2021 to 14 Sept 2021 · 2 campaigns
Latest: Driven By Better via B&T
media, credited 13 Sept 2021 to 14 Sept 2021 · 2 campaigns
Latest: Driven By Better via B&T
PR, 16 July 2018 to now · 8 yr 3 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | IkonCurrent | 16 May 2018 | Now | 8.4 | 0 |
| PR | Red AgencyCurrent | 16 July 2018 | Now | 8.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Avis Budget Group since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Avis Budget Group campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Host Seen in credits | creative | 13 Sept 2021 | 14 Sept 2021 | 2 | Driven By Better via B&T |
| Finch Seen in credits | production | 13 Sept 2021 | 14 Sept 2021 | 2 | Driven By Better via B&T |
| Havas Media Seen in credits | media | 13 Sept 2021 | 14 Sept 2021 | 2 | Driven By Better via B&T |
Also credited People named once in Avis Budget Group campaign credits
Christopher Nelius (Director, Finch, B&T) · Ian Butterworth (Photographer, Song Zu, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 July 2018 | 16 July 2018 | appointment | PR | Red Agency | confirmed | via Mumbrella | |||
| 16 May 2018 | 16 May 2018 | appointment | creative | Ikon | confirmed | via B&T |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
