Balfours
As at 16 Oct 2026, AccountMoves records 1 current agency for Balfours: Showpony (creative, since 7 Apr 2021). Agency changes reported since 2016: 0. Last reported move: 7 Apr 2021. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Showpony (creative) Small roster
Last review on record: 7 Apr 2021 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 7 Apr 2021 to now · 5 yr 6 mth
Sources: LBB · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | ShowponyCurrent | 7 Apr 2021 | Now | 5.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Balfours since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 Apr 2021 | 7 Apr 2021 | retention | creative | Showpony | confirmed | via LBBvia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Erik de Roos | Chief Marketing Officer | 7 Apr 2021 | 13 Aug 2023 |