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Moves › Balfours › creative 2021

Balfours retains Showpony for creative

Balfours retains Showpony for creative. Reported on 7 Apr 2021 (confirmed), sources: LBB, Campaign Brief.

Brand: Balfours · Discipline: creative · Type: retention · Confidence: confirmed

Marketing lead at the time: Erik de Roos

Est. billingsn/a
Announced7 Apr 2021
Decided7 Apr 2021

The field

AgencyRoleStage
ShowponyWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Roos pointed to the strength of its creative ideas and a close cultural match as the reasons for choosing Showpony.
creativitycultural fit
Erik de Roos on Balfours · the move · via LBB, 7 Apr 2021 · paraphrased