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Brands › Bendon Lingerie

Bendon Lingerie

As at 16 Oct 2026, AccountMoves records 1 current agency for Bendon Lingerie: Mango (PR, since 9 Dec 2021). Agency changes reported since 2016: 0. Last reported move: 9 Dec 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Mango (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 9 Dec 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
Mango MangoConfirmed appointment
PR, 9 Dec 2021 to now · 4 yr 10 mth
Sources: Campaign Brief · LBB · B&T
MangoConfirmed · 4 yr 10 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRMangoCurrent9 Dec 2021Now4.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bendon Lingerie since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Dec 20219 Dec 2021appointmentPRMangoconfirmedvia Campaign Briefvia LBBvia B&T

Marketing leaders

PersonTitleFromTo
Sonya WilkinsonGeneral Manager of Marketing9 Dec 20219 Dec 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Wilkinson pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Mango. Sonya Wilkinson · the move · via Campaign Brief, 9 Dec 2021 · paraphrased
AGENCY SAYS Brown said Mango was pleased to take on Bendon Lingerie, and talked up the brand's standing. Sean Brown · the move · via Campaign Brief, 9 Dec 2021 · paraphrased