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Moves › Bendon Lingerie › PR 2021

Bendon Lingerie appoints Mango for PR

Bendon Lingerie appoints Mango for PR. Reported on 9 Dec 2021 (confirmed), sources: Campaign Brief, LBB, B&T.

Brand: Bendon Lingerie · Discipline: PR · Type: appointment · Confidence: confirmed

Marketing lead at the time: Sonya Wilkinson

Est. billingsn/a
Announced9 Dec 2021
Decided9 Dec 2021

The field

AgencyRoleStage
MangoWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Wilkinson pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Mango.
strategic thinkingcreativitycultural fitexciting timeperfect fit
Sonya Wilkinson on Bendon Lingerie · the move · via Campaign Brief, 9 Dec 2021 · paraphrased
AGENCY SAYS Brown said Mango was pleased to take on Bendon Lingerie, and talked up the brand's standing.
amazinghit the ground runningiconic
Sean Brown on Bendon Lingerie · the move · via Campaign Brief, 9 Dec 2021 · paraphrased