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Brands › Best&Less

Best&Less

As at 16 Oct 2026, AccountMoves records 2 current agencies for Best&Less: Y&R Sydney (creative, since 15 Aug 2018), Adcore Australia (unspecified, since 13 Apr 2022). Agency changes reported since 2016: 1. Last reported move: 13 Apr 2022. Based on reported moves only, with sources.

Marketing lead: Janine VanDeventer (Head of Marketing, since 4 Feb 2026) · Total appointments: 2

Roster: Y&R Sydney (creative), Adcore Australia (unspecified) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 13 Apr 2022 · Marketing lead since: 4 Feb 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Y&R Sydney Y&R SydneyConfirmed appointment
creative, 15 Aug 2018 to now · 8 yr 2 mth
Sources: Mumbrella99c 99cSeen in credits only
creative, credited 12 July 2021 · 1 campaign
Latest: YOU via B&T
Y&R SydneyConfirmed · 8 yr 2 mth
media
Bohemia BohemiaSeen in credits only
media, credited 12 July 2021 · 1 campaign
Latest: YOU via B&T
Vacant on record
PR
InsideOut PR InsideOut PRSeen in credits only
PR, credited 12 July 2021 · 1 campaign
Latest: YOU via B&T
Vacant on record
unspecified
Adcore Australia Adcore AustraliaConfirmed appointment
unspecified, 13 Apr 2022 to now · 4 yr 6 mth
Sources: Mumbrella
Adcore AustraliaConfirmed · 4 yr 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeY&R SydneyCurrent15 Aug 2018Now8.20
unspecifiedAdcore AustraliaCurrent13 Apr 2022Now4.50

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
15 Aug 2018creative: Bashful to Y&R SydneyMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Best&Less campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
99c Seen in creditscreative12 July 202112 July 20211YOU via B&T
99c Seen in creditspost-production12 July 202112 July 20211YOU via B&T
InsideOut PR Seen in creditsPR12 July 202112 July 20211YOU via B&T
Bohemia Seen in creditsmedia12 July 202112 July 20211YOU via B&T

Also credited People named once in Best&Less campaign credits

Janine VanDeventer (Head of Marketing, Best&Less, Campaign Brief) · Will Dance (Brand Marketing Manager, Best&Less, Campaign Brief) · Alice Shaw (Social Media & Digital Content Manager, Best&Less, Campaign Brief) · David Jansen (Chief Imagination Officer, Best&Less, Campaign Brief) · Kate Sheppard (Managing Director, Best&Less, Campaign Brief) · Craig Page (Strategist, Best&Less, Campaign Brief) · John Gault (Creative Director, Best&Less, Campaign Brief) · Jonti Groth (Senior Art Director, Best&Less, Campaign Brief) · Phil Barnes (Senior Copywriter, Best&Less, Campaign Brief) · Katie Eastment (Head of PR and Earned, Best&Less, Campaign Brief) · Rachel Smith Heffernan (Project Director, Best&Less, Campaign Brief) · Blair Palmer (Design Director, Best&Less, Campaign Brief) · Sarah Kennedy (Social and Content Manager, Best&Less, Campaign Brief) · Mary Morrell (Creative Services Manager, Best&Less, Campaign Brief) · Erin McBean (Executive Producer, Infinity Squared, Campaign Brief) · Mark Desiatov (DOP, Infinity Squared, Campaign Brief) · Annika Damon (Editor, Infinity Squared, Campaign Brief) · Janine Van Deventer (Head of marketing, Best&Less, B&T) · Sally Patman (Brand marketing Manager, Best&Less, B&T) · Nick Day (Brand marketing Specialist, Best&Less, B&T) · Robyn Ewing (Creative production Manager, Best&Less, B&T) · Jess Russell (Producer, Best&Less, B&T) · Angie Lotz (Creative manager, Best&Less, B&T) · Adi Eksteen (Creative director, 99c, B&T) · Alain van Heerden (Art director, 99c, B&T) · Ashley Saint (Account director, 99c, B&T) · Katherine Tripp (Executive producer, 99c, B&T) · Allan Coy (Director, DMC Digital, B&T) · Marlena Cacciotti (Producer, DMC Digital, B&T) · Paul Shakeshaft (DOP, DMC Digital, B&T) · Damian Bennett (Photographer, 99c, B&T) · Nicola Kiely (Group business director, Bohemia, B&T) · Josh Harrison (Business director, Bohemia, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 Apr 202213 Apr 2022appointmentAdcore Australiaconfirmedvia Mumbrella
15 Aug 201815 Aug 2018appointmentcreativeBashfulY&R Sydneyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Janine Van DeventerHead of Marketing12 July 202112 July 2021
Sally PatmanBrand Marketing Manager12 July 202112 July 2021
Nick DayBrand Marketing Specialist12 July 202112 July 2021
Janine VanDeventerHead of Marketing4 Feb 2026Now
Will DanceBrand Marketing Manager4 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

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