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Brands › Bupa Dental

Bupa Dental

As at 16 Oct 2026, AccountMoves records 1 current agency for Bupa Dental: Edge (creative, since 20 Feb 2020). Agency changes reported since 2016: 0. Last reported move: 20 Feb 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Edge (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 20 Feb 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Edge EdgeConfirmed appointment
creative, 20 Feb 2020 to now · 6 yr 8 mth
Sources: Mumbrella · Campaign Brief
EdgeConfirmed · 6 yr 8 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEdgeCurrent20 Feb 2020Now6.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bupa Dental since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 Feb 202020 Feb 2020appointmentcreativeEdgeconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Stephen DruceBusiness Development and Marketing Director20 Feb 202020 Feb 2020
Celeste MoralesMarketing Manager of Branded Practices20 Feb 202020 Feb 2020

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Druce credited Edge with a clear grasp of the customer and category.
audience understandingexcited
Stephen Druce · the move · via Campaign Brief, 20 Feb 2020 · paraphrased
AGENCY SAYS Parker said Edge was excited to take on Bupa Dental, and flagged big plans for the next phase.
excitedpotential
Richard Parker · the move · via Campaign Brief, 20 Feb 2020 · paraphrased