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Brands › BYD

BYD

As at 16 Oct 2026, AccountMoves records 2 current agencies for BYD: WPP Media (media, since 23 Apr 2026), Thrive PR & Communications (experiential, since 18 June 2026). Agency changes reported since 2016: 1. Last reported move: 18 June 2026. Based on reported moves only, with sources.

Marketing lead: Kate Hornstein (Chief Marketing Officer, since 18 June 2026) · Total appointments: 2

Roster: WPP Media (media), Thrive PR & Communications (experiential) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 18 June 2026 · Marketing lead since: 18 June 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
TABOO TABOOSeen in credits only
creative, credited 5 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
TABOOSeen in credits · 11 mth
media
WPP Media WPP MediaReported appointment
media, 23 Apr 2026 to now · 6 mth
Sources: B&T · B&T
WPP MediaReported · 6 mth
experiential
Thrive PR & Communications Thrive PR & CommunicationsReported appointment
experiential, 18 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T
Thrive PR & CommunicationsReported · 4 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
experientialThrive PR & CommunicationsCurrent18 June 2026Now0.30
mediaWPP MediaCurrent23 Apr 2026Now0.50

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
23 Apr 2026media: Yango to WPP MediaB&T · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on BYD campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
TABOO Seen in creditscreative5 Nov 20255 Nov 20251campaign via Campaign Brief
Revolver Seen in creditsproduction5 Nov 20255 Nov 20251campaign via Campaign Brief
Loupe Agency Seen in creditsproduction5 Nov 20255 Nov 20251campaign via Campaign Brief
Sam Hopgood Seen in creditsdesign5 Nov 20255 Nov 20251campaign via Campaign Brief

Also credited People named once in BYD campaign credits

Gus Pearce (General Manager, TABOO, Campaign Brief) · James Mackinnon (Managing Director, TABOO, Campaign Brief) · Andrew Mackinnon (CEO, TABOO, Campaign Brief) · Steve Boniface (Photographer, Loupe Agency, Campaign Brief) · Kate Bridges (Producer, Loupe Agency, Campaign Brief) · Holli Dee (Producer, Sam Hopgood, Campaign Brief) · Polly McGregor (Producer, Sam Hopgood, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 June 202618 June 2026appointmentexperientialThrive PR & Communicationsreportedvia Campaign Briefvia B&T
22 Jan 202623 Apr 2026winmediaYangoWPP Mediareportedvia B&Tvia B&T

Marketing leaders

PersonTitleFromTo
Kate HornsteinChief Marketing Officer18 June 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hornstein pointed to a collaborative way of working, a close cultural match and value for money as the reasons for choosing Thrive PR & Communications.
partnershipcultural fitvalueexcitedmeaningful
Kate Hornstein · the move · via Campaign Brief, 18 June 2026 · paraphrased